基于用户体验的水电暖维修APP交互设计研究

发布时间：2018-06-03 16:14

本文选题：水电暖维修 + 移动APP　；参考：《天津科技大学》2016年硕士论文

【摘要】：近几年,智能手机的技术逐渐成熟,手机应用软件(APP)也随之兴起,凭借其简单便捷的操作和良好的交互方式,在人们的移动生活中扮演着重要的角色。在移动互联网发展迅猛的领域之中,本文研究的社区020领域,是利用线下和线上配合的方式,更便利地为社区用户提供到家服务。但该领域也呈现出同质化的趋势,诸多应用的研发团队过分追求投入市场的进度,而忽略用户体验,使市场中出现大量低质量的应用,这与用户对应用需求和体验程度逐渐提高的趋势相悖。在体验经济时代的今天,用户选择某款应用,已经不再单纯地从功能出发,而是从用户体验和情感诉求的角度寻求契合点。因此,与交互设计直接相关的用户体验,是赢得市场的关键。本文在020的大背景下,探究了垂直物业领域,特别是水电暖维修和社区020结合的可能性,即以平台化模式接入合作商的方式,用高频业务需求带动低频物业服务,有利于增强用户黏贴性。本文通过定性定量的数据分析和用户研究,了解到用户在使用同类产品中对功能和体验的要求,并通过任务分析的方法,梳理产品的操作流程和信息架构,从而产出符合用户体验的模型和原型设计。最后,针对低保真原型设计进行了可用性测试,以求更好地完成改进设计,提升产品用户体验。
[Abstract]:In recent years, the technology of smart phone has gradually matured, and the mobile application software (app) has also risen. With its simple and convenient operation and good interaction, it plays an important role in people's mobile life. In the field of rapid development of mobile Internet, the community 020 field studied in this paper is to make use of offline and online cooperation to provide home service for community users more conveniently. However, there is also a trend of homogeneity in this field. Many research and development teams of applications have been excessively pursuing the progress of entering the market, while ignoring the user experience, resulting in a large number of low-quality applications in the market. This is contrary to the tendency of users to increase their application requirements and experience levels. In the era of experience economy, users choose a certain application, no longer simply from the function, but from the user experience and emotional appeal point of view. Therefore, the user experience directly related to interactive design is the key to win the market. Under the background of 020, this paper probes into the possibility of combining the vertical property field, especially the water, electricity and heating maintenance with the community 020, that is, using the platform mode to access the cooperative, and driving the low-frequency property service with the demand of high-frequency business. It is helpful to enhance the adhesive property of users. Through qualitative and quantitative data analysis and user research, this paper finds out the users' requirements for function and experience in using similar products, and combs the operation flow and information architecture of the products through the method of task analysis. Thus, the model and prototype design of the user experience are produced. Finally, the usability test of low fidelity prototype design is carried out in order to improve the design and enhance the user experience.
【学位授予单位】：天津科技大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：TP311.56

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