美式家具专卖店陈设设计研究

发布时间：2018-04-14 21:04

本文选题：美式家具 + 家具专卖店　；参考：《中南林业科技大学》2013年硕士论文

【摘要】：随着人们的生活水平和审美情趣的日渐提高,美式家具以其舒适、休闲、设计精致并且体现生活品味等优点,越来越受到消费者的认可和欢迎。伴随着美式家具消费市场的日益扩大,美式家具品牌的竞争也日益激烈。美式家具专卖店陈设设计能够直观形象的展现美式家具产品,从而受到美式家具厂商的极大重视。陈设设计弥补了家具专卖店装修的局限性,其装饰性强,易于变动和更换的特点,更有利于美式家具专卖店氛围的营造,对于美式家具品牌的形象提升有着重要作用。美式家具专卖店陈设设计能够为消费者模拟出逼真的生活场景,让消费者在场景中认识家具产品,在生活场景体验中的激发消费。本文以美式家具专卖店陈设设计为主要内容,通过对文献资料的整理研究,研究了美式家具的特点及主流风格,以美式生活方式和不同功能空间的陈设总结出美式家具专卖店常用的陈设品特点。本文分析了美式家具专卖店陈设设计的流程、专卖店中家具布置要点、专卖店陈设设计流线。研究了美式家具平面布置的人体工程学。根据美式家具自身的色彩特征研究其专卖店陈设色彩设计。照明设计对于美式家具专卖店陈设效果有着重要影响,本论文中研究其照明的主要方式和主要照明灯具。布艺饰品渲染美式家具专卖店大气温馨的氛围。花艺绿植则为专卖店增添了无限生机。研究了美式家具专卖店陈设设计的“不二法则”：风格协调、富有节奏、讲求对比、体现层次。最后本人结合实践调研,完成了美式家具专卖店“亚力山卓”家具专卖店的陈设设计,对美式家具专卖店陈设设计的相关理论和方法进行了验证。专卖店陈设设计提升了美式家具品牌的企业形象和市场竞争力,促进了家具产品销量,产生更好的商业价值；同时引导消费者感知和认识更高品质的生活方式,为消费者购买美式家具提供更优质的购物体验。
[Abstract]:With the increasing improvement of people's living standard and aesthetic taste, American furniture is more and more accepted and welcomed by consumers for its advantages of comfort, leisure, exquisite design and life taste.With the increasing expansion of American furniture consumption market, American furniture brand competition is becoming increasingly fierce.The display design of American furniture store can display American furniture products intuitively, so American furniture manufacturers attach great importance to it.The furnishings make up for the limitation of the decoration of the furniture store, its decoration is strong, easy to change and change, it is more conducive to the building of the atmosphere of the American furniture store, and it plays an important role in the promotion of the image of the American furniture brand.The display design of American furniture store can simulate the realistic life scene for the consumer, let the consumer know the furniture product in the scene, and stimulate the consumption in the life scene experience.In this paper, the main content of American furniture store display design, through the study of literature, the characteristics of American furniture and the mainstream style,American style of life and different functional spaces of the display summed up the American furniture stores commonly used display features.This paper analyzes the process of display design of American furniture store, the main points of furniture layout in specialty store, and the display design streamline of exclusive store.The ergonomics of American furniture layout is studied.According to the color characteristics of American furniture, the color design of its store display is studied.Lighting design has an important influence on the display effect of American furniture store.Cloth ornaments render American furniture store atmosphere warm atmosphere.Flower green plant for the store added infinite vitality.This paper studies the "rule of necessity" in the display design of American furniture stores: harmony, rhythm, contrast and hierarchy.Finally, I completed the display design of American furniture store "Alishanzhuo" furniture store, and verified the relevant theory and method of American furniture store display design.The display design of specialty stores enhances the corporate image and market competitiveness of American furniture brands, promotes the sales of furniture products, and produces better commercial value. At the same time, it guides consumers to perceive and understand a higher quality of life style.For consumers to buy American furniture to provide better shopping experience.
【学位授予单位】：中南林业科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU247.2

【参考文献】