基于效益优化的住宅建筑设计策略与实践

发布时间：2018-08-17 19:08

【摘要】：房地产业是关系国计民生的重要产业。近年来,政府出台了一系列政策对房地产业进行宏观调控。与此同时,随着经济发展与社会的进步,消费者对居住品质提出了更高的要求,房地产开发行业内部竞争也日趋激烈。在此背景下,许多房地产企业的开发效益受到严重影响,举步维艰。建筑设计是房地产开发过程中的一个重要步骤,是项目建设前的重要策划活动,是将投资决策的各项内容具体化的过程,也是优化房地产开发效益的重要因素。然而,建筑设计对房地产开发效益的重要影响尚未引起房地产企业足够的重视。本文通过理论联系实际的方法,论证建筑设计对优化房地产开发效益的重要影响,并认为应将建筑设计提高到一个全新的高度来重视,通过挖掘建筑设计的潜在生产力,运用建筑设计过程中有效优化房地产开发效益的策略,助力房地产企业健康、平稳与可持续发展。房地产开发中的建筑设计内容包括前期建筑策划、方案设计、初步设计及施工图设计。本文的研究重点为优化房地产开发效益的住宅建筑设计策略,分别通过以下四个阶段进行分析推理：在前期建筑策划阶段,本文通过功能定位策划与营销定位策划案例归纳优化房地产开发效益的方法策略; 在方案设计阶段,本文通过总平面设计、平面设计、立面设计、剖面设计中的案例分析,总结策略；在初步设计及施工图设计阶段,通过对结构选型、材料选用、施工技术等方面的研究探索优化房地产开发效益的策略。除上述研究外,本文另通过介绍作者亲历的两个房地产项目的建筑设计实践,验证建筑设计对优化房地产开发效益的重要影响。本文倡导房地产开发与建筑设计之间建立良性互动。通过对优化房地产开发效益的建筑设计策略进行研究与总结,并应用于实践,必然有助于优化房地产开发效益,使房地产开发企业实现更好的社会效益、经济效益与可持续发展效益。
[Abstract]:Real estate industry is an important industry related to the national economy and people's livelihood. In recent years, the government has issued a series of policies to macro-control the real estate industry. At the same time, with the economic development and social progress, consumers put forward higher requirements for the quality of housing, and the competition in the real estate development industry is becoming increasingly fierce. In this context, the development benefits of many real estate enterprises are seriously affected, difficult. Architectural design is an important step in the process of real estate development, is an important planning activity before the project construction, is the process of concretizing the contents of investment decision, and is also an important factor to optimize the benefit of real estate development. However, the important impact of architectural design on real estate development benefits has not attracted enough attention of real estate enterprises. This paper demonstrates the important influence of architectural design on optimizing the benefit of real estate development through the method of combining theory with practice, and thinks that the architectural design should be raised to a new height to attach importance to it, and the potential productivity of architectural design should be excavated. The strategy of effectively optimizing the benefit of real estate development in the process of architectural design is used to help the real estate enterprises to develop healthily, steadily and sustainably. Architectural design in real estate development includes early architectural planning, scheme design, preliminary design and construction drawing design. This paper focuses on the optimization of real estate development benefits of residential building design strategy, respectively through the following four stages of analysis and reasoning: in the early stage of architectural planning, This paper sums up the method and strategy of optimizing the benefit of real estate development through the case of function orientation planning and marketing positioning planning; in the stage of scheme design, this paper adopts general plane design, facade design, In the stage of preliminary design and construction drawing, the strategy of optimizing the benefit of real estate development is explored through the research of structure selection, material selection, construction technology and so on. In addition to the above research, this paper also introduces the architectural design practice of two real estate projects, and verifies the important influence of architectural design on the optimization of real estate development benefits. This paper advocates the establishment of benign interaction between real estate development and architectural design. By studying and summarizing the architectural design strategy of optimizing the benefit of real estate development and applying it to practice, it is necessary to optimize the benefit of real estate development and make the real estate development enterprise realize better social benefit. Economic benefit and sustainable development benefit.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TU241

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