西北水电建设咨询公司多元化战略研究

发布时间：2018-05-21 04:37

本文选题：水电建筑企业 + 多元化战略　；参考：《西安理工大学》2017年硕士论文

【摘要】：西北水电建设咨询公司是一家以水利水电建设工程为主业的大型咨询监理单位,经过多年发展,该公司具备了本行业最高资质水平,并承揽了国内外几十项大型水电工程的监理工作,已成为我国水电建设监理行业的品牌企业。但是,随着近些年国内水电资源的过度开发,造成可利用资源已所剩无几,行业内竞争空前激烈。虽然存在一些不可预见的经营风险,但面对巨大的生存压力,西北水电建设咨询公司必须通过多元化战略的实施,开拓新市场,以达到其由咨询监理单位向工程单位战略转型的目的。本文在探讨相关多元化战略理论研究现状的基础上,首先对水电建筑行业的关键成功因素进行了调查分析,得出了该行业关键成功因素包括技术保障能力、施工过程管理能力、人力资源保障能力、QHSE管理体系完善能力、总成本控制能力五种相关因素,同时对西北水电建设咨询公司的外部环境进行了分析,认为其面对行业技术环境、战略联盟模式、行业竞争特征、潜在竞争者进入壁垒较高等几项机遇,也面对国家政策环境、市场经济环境、自然环境、行业竞争格局日趋激烈等诸多外部威胁。接着,利用调查法对该公司内部资源的优、劣势进行调查分析,得出其相对优势表现在勘察设计能力、施工过程管理能力、技术保障能力、总成本控制能力等方面;相对劣势表现在营销管理能力、采购与分包管理能力、人力资源保障能力、知识资源保障能力等方面。然后,采用SWOT矩阵方法,制定出该公司多元化战略的备选方案,包括技术相关多元化、市场相关多元化、市场弱化多元化。再次,对该公司备选多元化战略进行了定性和定量的评价,分析出其未来在多元化战略实施时应按照以持续进行的重建战略为基础、战略联盟为契机,实施技术相关多元化战略。最后,为了确保该公司多元化战略的顺利实施,从加强市场开拓能力、提升人力资源保障能力、完善QHSE管理体系以及提高风险抵御能力等几个方面提出了相应的实施建议。
[Abstract]:The Northwest Hydropower Construction Consulting Company is a large consulting and supervision unit with water conservancy and hydropower construction engineering as its main business. After years of development, the company has the highest level of qualification in the industry. The supervision work of dozens of large hydropower projects at home and abroad has become a brand enterprise in hydropower construction supervision industry of our country. However, with the over-exploitation of domestic hydropower resources in recent years, there are few available resources left, and the competition in the industry is unprecedented fierce. Although there are some unforeseen operating risks, faced with the enormous survival pressure, the Northwest Hydropower Construction Consulting Company must open up new markets through the implementation of the diversification strategy. In order to achieve its strategic transformation from consulting and supervision units to engineering units. On the basis of discussing the current situation of the research on the theory of diversification strategy, this paper first investigates and analyzes the key success factors of hydropower construction industry, and concludes that the key success factors of this industry include technical support ability, construction process management ability, etc. The ability of human resource support, including the ability of perfecting QHSE management system and the ability of total cost control, is analyzed. The external environment of Northwest Hydropower Construction Consulting Company is analyzed, and it is considered that it faces the technical environment of industry and the mode of strategic alliance. The characteristics of industry competition and the high entry barriers of potential competitors also face many external threats, such as the national policy environment, market economy environment, natural environment, industry competition pattern and so on. Then, the advantage and disadvantage of the company's internal resources are investigated and analyzed by the method of investigation, and the relative advantages are shown in the aspects of reconnaissance and design ability, construction process management ability, technical support ability, total cost control ability and so on. The relative disadvantage lies in marketing management ability, purchasing and subcontracting management ability, human resource supporting ability, knowledge resource ensuring ability and so on. Then, the SWOT matrix method is used to develop the diversification strategy of the company, including technology-related diversification, market weakening diversification. Thirdly, the qualitative and quantitative evaluation of the alternative diversification strategy of the company is carried out, and the analysis shows that the implementation of the diversification strategy in the future should be based on the sustained reconstruction strategy and take the strategic alliance as an opportunity. Implement technology related diversification strategy. Finally, in order to ensure the smooth implementation of the diversification strategy of the company, this paper puts forward some corresponding suggestions from the following aspects: strengthening the ability of market development, enhancing the ability of human resources guarantee, perfecting the QHSE management system and improving the ability of resisting risks and so on.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F426.61;F426.91;F272

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