上海医药股份有限公司调节血糖类药品市场的营销研究

发布时间：2017-12-27 14:18

本文关键词：上海医药股份有限公司调节血糖类药品市场的营销研究　出处：《河北工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：本文从研究目的出发抽取血糖类药品的样本,分析和探索糖尿病治疗药物市场状况和我公司所处地位,据此从糖尿病治疗用药市场特点、现状及趋势,以及我公司的营销现状和营销环境两个方面来研究这一问题。这种抽样方法可称为目标式或判断式抽样方法,其特点是:“研究者无须身处实地来研究社会生活,而且不会在研究过程中影响到研究对象。”是所谓非介入性研究方法。本文在逻辑上是先对糖尿病治疗药物市场中的各个方面作观察分析,再概括出关于糖尿病治疗药物市场趋势及营销策略等通则式结论,因而逻辑结构是归纳式的。通过对调节血糖类药品市场的系统化的研究分析,作者提出一系列的营销策略。以此面对未来全新概念下的更高层次的更为激烈的市场竞争。而且,这项研究工作的方法和成果同样适合公司其它类别产品的营销和销售。
[Abstract]:This paper studies the purpose of extracting blood glucose drug samples, analysis and exploration of the diabetes drug market conditions and our position, status and trend of diabetes treatment and medication characteristics from the market, and the marketing situation and environment of our company to study the two aspects of the problem. This sampling method can be called target type or judgmental sampling method. Its characteristics are: "researchers do not need to live in the field to study social life, and they will not affect research objects in the process of research." It is the so-called non - intervention research method. In this paper, we first observe and analyze the various aspects of the diabetes treatment market logically. Then we summarize the general conclusions about the market trend and marketing strategy of diabetes treatment drugs, so the logical structure is inductive. Through the systematic research and analysis of the regulation of the market for glycemic drugs, the author puts forward a series of marketing strategies. To face the more intense market competition of the higher level under the new concept of the future. Moreover, the methods and results of this research work are also suitable for the marketing and marketing of other types of products of the company.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.72

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