CRE集团公司发展战略研究

发布时间：2017-12-27 15:41

本文关键词：CRE集团公司发展战略研究　出处：《西南交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：在铁路、城市轨道交通及其市政等大型基础设施投资拉动经济发展阶段,铁路勘察设计院作为工程建设的重要角色,发挥了积极的先导作用,确保了庞大的投资得以落实、工程建设项目得以实施。伴随着工程信息化的快速发展,工程设计技术、标准、规范日益成熟和完善,铁路勘察设计企业不仅在国内设计了大量的、世界瞩目的重大工程,而且铁路勘察设计企业随着国家层面“走出去”战略的引领,主动走出国门参与国际竞争,有效的带动了中国的机电出口、材料出口和劳务出口,在提升国家形象、增强国际竞争力和践行国家“走出去”战略实施中发挥了重大作用。如何提升铁路勘察设计企业竞争上的优势并保持在激烈竞争的行业和市场中继续保持应有地位,引领潮流,是铁路勘察设计院急需研究的问题之一。本文以CRE为研究对象,分析了勘察设计企业在国内和国外发展战略研究的现状,提出论文研究的主要内容,本文讨论了一些重要的研究方法和思路。首先,对CRE的发展战略进行回顾和分析,结合公司发展情况,运用五力模型对企业发展现状和战略发展规划所确定的主要目标进行了研究分析。其次,结合宏观经济分析,通过对今后几年铁路、城市轨道交通等市政行业勘察设计市场环境分析、公司业务环境分析以及竞争力分析,运用SWOT分析法,得出CRE具有的内部优势、劣势和外部机会、威胁。为研究CRE发展战略提供基础。第三,确定了CRE发展战略、品牌影响力提升、技术研发与质量、标准化管理体系建设、人力资源规划、内部管理特色建设、异地综合分公司各具特色和企业文化建设七大目标和措施。第四,提出CRE铁路勘察设计业务、城市轨道交通勘察设计业务、海外业务、工程总承包业务、产品、技术咨询及其他业务以及工程监理六大业务板块的定位、发展目标、经营策略,并提出了一些实施建议。希望经过本文的研究,对CRE的发展战略的制定有参考价值。
[Abstract]:In the stage of development of economic railway, city rail traffic and other large municipal infrastructure investment, the railway survey and Design Institute as an important role in the engineering construction, play a positive role, to ensure that the huge investment, the implementation of construction projects to be implemented. With the rapid development of information engineering, engineering design, technical standards and norms becoming more mature and perfect, the railway survey and design enterprises not only in the domestic design of large engineering major, the world's attention, and the railway survey and design enterprises to lead the country along with the level of "going out" strategy, take the initiative to go abroad to participate in international competition, effectively drive the Chinese electromechanical exports, export of material and labor export, to enhance the national image and enhance the international competitiveness of the country and carry out the strategy of "going out" play a major role. How to improve the competitive advantages of Railway Survey and design enterprises and keep them in the fierce competition in the industry and market, leading the trend is one of the urgent problems for the railway survey and Design Institute. Taking CRE as the research object, this paper analyzes the current situation of the strategic research of survey and design enterprises both at home and abroad, and puts forward the main contents of the paper. This paper discusses some important research methods and ideas. First, the development strategy of CRE is reviewed and analyzed. Combined with the development of the company, the five force models are applied to analyze and identify the main objectives identified by the enterprise's development status and strategic development plan. Secondly, combining the analysis of macro economy, the next few years, the city rail transportation and Municipal Railway Survey and design industry market environment analysis, business environment analysis and competition analysis, using SWOT analysis method, we can find that CRE has the internal strengths and weaknesses and the external opportunity and threat. It provides the basis for the research of CRE development strategy. Third, we have identified seven goals and measures for CRE development strategy, brand influence enhancement, technology research and development and quality, standardization management system construction, human resource planning, internal management feature construction, different branch company's distinctive features and corporate culture construction. Fourth, the CRE Railway Survey and design business, city rail traffic survey and design business, overseas business and engineering contracting business, products, technical advice and other business and engineering supervision business segment of the six positioning, development goals, business strategy, and puts forward some suggestions. It is hoped that the research of this article will be of reference value to the development strategy of CRE.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.92

【参考文献】