乳制品企业销售人员甄选模式优化管理

发布时间：2017-12-28 04:09

本文关键词：乳制品企业销售人员甄选模式优化管理　出处：《黑龙江畜牧兽医》2016年12期 　论文类型：期刊论文

【摘要】：高效而稳健的销售队伍是企业开拓市场、稳定市场、树立品牌形象的基础,而人才甄选直接影响着销售人员的输入质量。目前终端销售人员在选拔中存在着甄选流程形式化、招募者专业素质低、甄选标准执行力差、甄选方法不当等问题,严重影响了企业招聘的有效性。笔者深入企业调查,以Y企业为研究对象,对该公司低温事业部销售人员招聘甄选模式的现状进行分析,指出了选拔过程中存在的问题,并结合销售岗位胜任力素质模型,对选拔流程进行优化设计,以期提高Y企业招聘效率,满足企业人才战略发展需求,实现销售人员的吸纳、淘汰、培养、稳固的良性循环。
[Abstract]:Efficient and steady sales force is the foundation for enterprises to develop market, stabilize market and set up brand image, and talent selection directly affects salesmen's input quality. At present, there are some problems in terminal selection, such as formalization of selection process, low quality of recruiter, poor execution of selection standard and improper selection methods, which seriously affect the effectiveness of recruitment. The investigation into the enterprise, taking Y company as the research object, the status of recruitment and selection mode of the company sales staff at low temperature are analyzed, and points out the existing problems in the selection process, and combined with the sales post competency model, optimize the design of the selection process, in order to improve the efficiency of the recruitment of Y enterprises, meet the enterprise strategy of talent development needs, achieve sales personnel to absorb, elimination, cultivation, solid virtuous cycle.
【作者单位】：河北农业大学商学院;河北大学数字与信息科学学院;
【基金】：保定市科学技术研究与发展指导计划项目(15ZG022)
【分类号】：F426.82;F272.92
【正文快照】： 随着竞争全球化和知识经济的到来,人力资源日益成为企业的第一资源和竞争优势的基础,人才的获取、培养和留住是企业在竞争中立于不败之地的关键。招聘甄选作为企业吸纳人才的第一道程序,如何在众多求职者中选拔出适合自己的员工显得更为重要。然而在实际的人力资源管理中,尤其

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