SCW医疗器械公司发展战略研究

发布时间：2017-12-28 19:25

本文关键词：SCW医疗器械公司发展战略研究　出处：《华中科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国是世界上人口最多的国家,随着我国老龄化社会的逐步逼近和社会富裕程度的提高,人们对医疗服务的要求越来越高,由此带来的需求刺激我国医疗器械行业在近年来的迅猛发展。医疗器械行业作为一个极具盈利能力的朝阳行业,吸引着国内外众多企业积极参与到中国的市场竞争。面对内外夹击的竞争环境,中国医疗器械企业尤其是中小型民营企业如何维持竞争优势,突破发展瓶颈,从众多竞争者中脱颖而出,进行有效的中长期发展战略规划是达成竞争优势的重要一环。基于此目的,本文以SCW医疗器械有限公司(以下简称SCW公司)为样本案例。首先,运用PEST模型和五力模型对其所在的宏观环境和中国医疗器械市场行业环境进行详细的研究分析,明确了SCW公司在行业中所处的位置和面临的发展机会;然后,通过对SCW公司内部资源进行详细分析,重点从管理能力、营销状况和研发能力几个方面来展开分析,不仅明晰了SCW公司的市场竞争地位和企业能力,同时也看到了影响SCW公司近几年发展的瓶颈问题,与此同时采用SWOT矩阵分析SCW公司所面临的机会、威胁、优势和劣势,提出了几种SCW公司发展的战略类型,在发展战略的选择上给出了相应的建议;最后,结合企业愿景和使命,提出了以开发新兴市场为重点、以心血管介入产品为研发导向的战略重点,通过建立微创介入治疗交流平台、心血管产品事业部以及加强技术创新等手段来提升公司核心竞争力,突破发展瓶颈,改变传统的盈利模式来谋求公司做强做大的发展战略思路。本文注重对SCW公司实际状况的分析研究,力求制定的发展战略和经营策略能解决SCW当前存在的瓶颈问题,为公司的下一步快速发展奠定坚实的基础,同时也希望对其他类似的中小型民营医疗器械企业产生实际的借鉴作用。
[Abstract]:China is the most populous country in the world. With the gradual approaching of aging society in China and the improvement of social affluence, people's demand for medical services is higher and higher. The demand thus stimulates the rapid development of China's medical device industry in recent years. As a highly profitable sunrise industry, medical equipment industry attracts many enterprises at home and abroad to actively participate in the market competition in China. Facing the competitive environment of internal and external competition, how to maintain competitive advantage, break through the bottleneck of development, and emerge from many competitors in China's medical device enterprises, especially small and medium-sized private enterprises, is an important part of achieving competitive advantage by effective mid long term development strategy planning. Based on this purpose, this paper takes SCW Medical Equipment Co., Ltd. (hereinafter referred to as SCW company) as a sample case. First of all, using the PEST model and five force model for the detailed research and Analysis on the macro environment of the market and industry Chinese medical environment, clear the SCW company in the industry location and facing development opportunities; then, through the detailed analysis of SCW company's internal resources, focus on management ability, marketing situation and several aspects of the research and development ability, not only clear the SCW company's competitive position in the market and the enterprise ability, but also saw the bottleneck effect of SCW company's development in recent years, at the same time analysis SCW company faces the opportunities and threats, advantages and disadvantages of using SWOT matrix, put forward the strategy of several types of SCW company. In the choice of development strategy and corresponding suggestions are given; finally, combined with the corporate vision and mission, put forward to cardiovascular intervention to the development of emerging markets as the key The key for the development of product strategy oriented, communication platform, cardiovascular interventional treatment products division and strengthen technological innovation to enhance the core competitiveness of the company through the establishment of minimally invasive, break the bottleneck of development, change the traditional profit model to seek the idea of development strategy of the company bigger and stronger. This paper focus on the analysis of the actual situation of SCW company, and strive to development strategy and management strategy can solve the bottleneck problem of SCW at present, lay a solid foundation for the next step of the rapid development of the company, but also hope to have real other similar small and medium private medical instruments enterprises reference.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.46

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