中钢石家庄设计院多元化业务发展战略研究

发布时间：2018-01-02 01:07

本文关键词：中钢石家庄设计院多元化业务发展战略研究　出处：《河北工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：多元化经营是近年来各家设计院的一个发展趋势,是企业发展的需要,更是企业生存的需要。中钢石家庄设计院经过四十多年的发展,在保持冶金、矿山领域传统优势的基础上,近年来也在建筑、塔桅以及工程总承包业务上有所涉猎,但多元化经营的深度还不够。另外,近年来中国钢铁形势不景气,给设计院冶金、矿山领域带来了不小的冲击,在这种情况下,从战略层面上对设计院的多元化经营进行定位是当前设计院面临的一个亟待解决的问题,也是设计院实现可持续发展的需要。论文首先阐述了业务组合战略以及多元化战略的内涵、类型和动因,在此基础上对中钢石家庄设计院实施多元化业务发展战略的必要性和可行性进行了分析。在必要性方面,结合设计院的发展历史和现状,分别用PEST分析、产品生命周期理论和五力模型,对设计院的外部和内部环境进行分析,得出设计院多元化发展的动因:部分经营业务受相关行业影响较大、市场竞争激烈、企业规模偏小、分散经营风险、实现可持续发展的需要。在可行性方面,通过SWOT矩阵分析方法,对设计院自身的优势和劣势、面临的机会和威胁进行了详细的阐述和分析。通过对其内外部因素进行综合评价,得出设计院进行多元化战略选择的必然性。同时作者还列举了部分设计院的多元化发展经验。最后,得出了中钢石家庄设计院在业务组合战略的选择上,应该走相关多元化发展的道路,其中涉及水平多元化、垂直多元化与同心多元化,同时还分别对设计业务和工程总承包业务的竞争战略进行了阐述。作者在论文的最后一章在转变经营理念、加强战略联盟及兼并重组、强化技术创新、做好人才管理、加强市场开拓、注重风险防控、扩大对外宣传等七个方面提出了多元化业务发展战略的保证措施。
[Abstract]:Diversification is a development trend of various design institutes in recent years, is the need of enterprise development, but also the need of enterprise survival. After more than 40 years of development, Shijiazhuang Design Institute of Sinosteel is maintaining metallurgy. On the basis of the traditional advantages in the field of mining, we have also dabbled in construction, tower mast and general contracting business in recent years, but the depth of diversification is not enough. In addition, the steel situation in China has been depressed in recent years. The metallurgical and mining fields of the design institute have brought not a small impact. In this case, it is an urgent problem for the design institute to locate the diversified management of the design institute from the strategic level. It is also the need of the design institute to realize sustainable development. Firstly, the paper expounds the connotation, type and motivation of the business combination strategy and the diversification strategy. On this basis, the necessity and feasibility of implementing diversified business development strategy in Shijiazhuang Design Institute of Sinosteel are analyzed. In terms of necessity, combined with the development history and current situation of the design institute, PEST is used to analyze separately. Product life cycle theory and five-force model, the external and internal environment of the design institute are analyzed, and the reasons for the diversified development of the design institute are obtained: part of the business is greatly affected by the related industries, and the market competition is fierce. The scale of the enterprise is small, the management risk is dispersed, and the need for sustainable development is realized. In the aspect of feasibility, the advantages and disadvantages of the design institute itself are analyzed by SWOT matrix analysis method. The opportunities and threats are described and analyzed in detail. The internal and external factors are comprehensively evaluated. At the same time, the author enumerates the experience of some design institutes' diversification development. Finally, the author concludes the choice of business combination strategy of Shijiazhuang Design Institute of Sinosteel. We should follow the path of related diversification, which involves horizontal diversification, vertical diversification and concentric diversification. At the same time, the author also expounds the competitive strategy of design business and general contracting business respectively. In the last chapter of the paper, the author changes the management idea, strengthens the strategic alliance and merger and reorganization, and strengthens the technological innovation. Seven aspects, such as talent management, market development, risk prevention and control and foreign propaganda, are proposed to guarantee the development of diversified business.
【学位授予单位】：河北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92

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