HN煤业集团战略转型研究

发布时间：2018-01-03 14:31

本文关键词：HN煤业集团战略转型研究　出处：《湘潭大学》2016年硕士论文　论文类型：学位论文

【摘要】：煤炭开采行业作为基础产业,与国家经济和人民生活有重要关系。但,当前我国煤炭资源储量越来越少,环保要求越来越高,国家宏观经济也正处于增长速度换挡、结构调整阵痛期和前期刺激政策消化期。煤炭价格一路下滑,煤机制造等行业持续低迷。全国煤炭行业全面进入“严冬”,从事煤炭生产的国有企业几乎全面亏损,HN煤业集团企业经营受到的影响也十分明显,其部分矿井或因资源枯竭而加速进入衰退期,或因政策要求、经营困难而被迫关停或半关停,产销量下降、刚性成本增长。为了更好应对新形势,HN煤业集团必须转变发展模式,兼并和吸收优势资源,提升企业能力,发挥市场导向作用,在竞争中求生存,在合作中求发展,坚定不移地进行战略转型。文章以HN煤业集团发展战略为研究对象,通过实地调研的方法对HN煤业集团的行业背景、人力资源情况、生产经营状况、财务状况等进行了调研,运用PEST、SWOT分析法和案例分析法等分析方法对HN煤业集团战略环境进行了分析,发现其在发展的过程中面临着:产能严重过剩、环保要求增高、需求增速放缓、煤运通道改善带来的生存考验、省内矿井多数进入衰老期,资源濒临枯竭等问题,进而提出了其战略转型的必要性。针对HN煤业集团发展的过程中面临的问题,为其提出了具体的战略转型方案。方案建议HN煤业集团以增强企业核心竞争力、提高企业管理效率,最终达到企业经营效益为目标,以资源匹配、产业关联、循环发展、政策导向为原则,调整HN煤炭集团企业发展战略,具体发展战略调整如下:“以新能源为主,有限多元,分步转型”的发展战略,对集团的主营业务发展方向进行调整、实行主业和辅业分离、对省内煤炭板块实行“有序收缩”,对已有非媒板块实行“去劣扶优”、实施产权制度改革、实施信息化战略。最后针对具体的战略转型方案,提出了相应的保障措施:制度保障、资金保障、技术保障和生存安全保障。研究立足于HN煤业集团的长远发展,旨在帮助HN煤业集团更好的顺应经济发展新常态,且在重大机遇与挑战中谋求更大的发展。
[Abstract]:The coal mining industry as a basic industry of national economy, and has important relationship with people's life. However, the current reserves of coal resources in China is less and less, more and more environmental protection requirements, the national macro economy is in a shift of growth, structural adjustment pains, pre stimulus digestion period. The coal prices continued to decline, coal machine manufacturing industry downturn. The national coal industry entered the "winter", engaged in coal production of state-owned enterprises almost complete loss of influence, HN coal group business is also very obvious, the part of the mine or due to resource depletion and accelerated into recession, or because of the policy requirements, operating difficulties and was forced to shut down or shut down half production, sales decline, rigid cost growth. In order to better cope with the new situation, HN coal group must change the mode of development, mergers and absorb the advantages of resources, enhance the enterprise ability to play the market guide To the effect, in order to survive in the competition and development, in cooperation, unswervingly carry out strategic transformation. Based on the development strategy of HN coal group as the research object, through the method of investigation and Research on the HN coal group industry background, human resources, production and operation situation, financial situation and other research, the use of PEST. SWOT analysis method and case analysis method to analyze the strategic environment of HN coal group, found that the faces in the process of development: serious excess capacity, the requirements of environmental protection increased, the demand slowdown, coal channel improvement brought about by the test of survival, the province most of mine into the aging period, problems of resources depleted, and put forward the necessity of strategic transformation. Facing the development process of HN coal group in the problem, put forward the strategic transformation plan for its specific proposal. HN coal industry group to enhance enterprises Core competitiveness of the industry, improve the efficiency of enterprise management, and ultimately achieve business efficiency as the goal, to resource matching, industry association, cycle development, policy oriented principle, adjust the development strategy of HN coal enterprise group, adjust the specific development strategies are as follows: "new energy Co., diversified development strategy, step by step, the main transformation" business development direction of the group to adjust, implement the main and auxiliary separation, the implementation of "orderly contraction of the province's coal sector, the implementation of" supporting the superior to inferior "of the existing non media sector, reforming the property right system, implement the strategy of informatization. According to the specific strategic transformation plan, puts forward the corresponding security measures: system security, financial support, technical support and survival security. Based on the long-term development of HN coal group, aims to help HN better conform to the coal industry group to the economic development of the new normal, and in weight Greater opportunities and challenges are sought for greater development.

【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.21;F272

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