XMZ智能交通发展战略研究

发布时间：2018-01-03 14:40

本文关键词：XMZ智能交通发展战略研究　出处：《西南交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：随着社会发展以及城市化进程推进,中国的交通形势日益复杂,交通需求日益强烈,加上国家在建设领域的资金支持和在政策方面的行业扶持,智能交通的市场也日益广阔。同时,伴随着科技发展、经济全球化和行业跨界融合,智能交通行业也日趋复杂和竞争激烈。XMZ是一家有着一百多年发展历史的大型跨国企业,专注于电气化、自动化和数字化领域。其中,在智能交通领域,该公司也有近百年的从业历史和经验,能提供全球领先的各种智能交通设备和系统。但是,随着技术及市场全球化的深入发展,XMZ的行业领先地位、技术领先优势等不断受到同行的侵蚀、挑战甚至赶超。为了保证在智能交通领域可持续化发展以及保持在行业的领先地位,XMZ需要对智能交通市场环境进行全面地梳理、分析和总结,找出符合公司可持续发展的最佳市场战略。本文首先对国内外智能交通发展历史、现状和趋势进行了梳理,随后运用了PEST分析法和波特五力模型,对XMZ智能交通的外部环境进行了梳理和分析,总结出了外部环境给XMZ智能交通带来的一些机会和威胁。同时,剖析了XMZ内部能力,分析出了公司的一些优势和劣势。然后,采用SWOT和QSPM分析工具,对这些优势、威胁、机会和劣势进行排列组合,遴选了一些备选市场战略,通过优化分析,总结出符合XMZ可持续发展的进攻型市场战略。最后,基于选定的市场战略,为XMZ执行该战略制定了实施策略和保证措施。本文研究成果能够帮助XMZ在智能交通领域实现可持续发展,也期望能对行业发展有所裨益。
[Abstract]:With the development of society and city urbanization advancement, China traffic situation is more complicated, the traffic demand is increasingly intense, and the country in the field of construction and financial support in terms of policy support industry, intelligent transportation market is also increasingly broad. At the same time, along with the development of science and technology, economic globalization and cross industry integration, intelligent transportation industry the increasingly complex and intense competition in.XMZ is a large multinational enterprise with more than 100 years of history, focusing on electrification, automation and digitization. Among them, in the field of intelligent transportation, the company also has professional experience and history of nearly 100 years, can provide a variety of intelligent transportation equipment and systems. But the global leader and with the further development of technology and market globalization, XMZ industry leader, leading technology advantage has been peer erosion, challenges and even catch up. To ensure the intelligent The sustainable development of transportation and maintain the leading position in the industry, XMZ requires a comprehensive combing of intelligent transportation market environment, analysis and summary, find out in line with the sustainable development of the company's best marketing strategy. Firstly, the development of domestic and foreign intelligent transportation history, status and trends are summarized, followed by the use of PEST analysis and Potter the five forces model, XMZ intelligent traffic on the external environment and analyzes, summarizes some external environment brings opportunities and threats of the XMZ intelligent traffic. At the same time, analysis of the XMZ internal capacity, and analyzes some advantages and disadvantages of the company. Then, using SWOT and QSPM analysis tools, a threat to these advantages the opportunity, and the disadvantage of permutation and combination, selection of some alternative market strategy, through the optimization analysis, summed up in line with the offensive market XMZ sustainable development strategy. Finally, base In the selected market strategy, implementation strategies and assurance measures for XMZ implementation of the strategy are made. The research results can help XMZ achieve sustainable development in the field of intelligent transportation, and also expect to benefit the development of the industry.

【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.6

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