湖南天雁公司涡轮增压器产品发展战略研究

发布时间：2018-01-03 18:02

本文关键词：湖南天雁公司涡轮增压器产品发展战略研究　出处：《南华大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国原油对外依存度接近60%,汽车已成为燃油消费主力军,并且机动车尾气排放是造成大气污染的主要元凶之一。因此,节能减排迫在眉睫。涡轮增压器可以起到节能减排与提升动力的双重作用,随着国家对机动车排放限值和燃油消耗量限值的要求越来越严,涡轮增压器已成为汽车节能减排的重要技术之一。总之,由于国家政策倒逼,汽车涡轮增压将加速普及。本文首先简要介绍涡轮增压器,然后对湖南天雁公司涡轮增压器产品经营环境进行详细的分析,主要包括内部环境分析和外部环境分析。内部环境分析是指天雁公司资源与能力分析,其中资源分析包括财务资源、人力资源、物力资源和无形资源的分析;能力分析包括技术和研发能力、生产能力、财务能力、市场营销能力和组织管理能力等分析。外部环境分析包括宏观环境分析、行业环境分析、竞争对手评估分析。宏观环境分析包括政治、经济、文化、社会、政策法规等方面的分析;行业环境分析主要是对中国汽车市场容量与涡轮增压器配置率分析。竞争对手评估分析主要包括对霍尼韦尔、博格华纳、三菱重工、IHI、康明斯、博世马勒、大陆、康跃、天力、富源等竞争对手的评估分析。在此基础上,作者制定了湖南天雁公司涡轮增压器产品未来10年的战略规划以及涡轮增压器产品战略实施路径。本文综合分析了湖南天雁公司涡轮增压器产品经营的内部环境与外部环境,有针对性地制定了湖南天雁公司涡轮增压器产品战略规划,对提升企业的竞争力将起到积极作用。同时也为我国其他涡轮增压器企业经营发展研究提供借鉴。
[Abstract]:Our country crude oil external dependence degree is close to 60%, the automobile has become the fuel consumption main force, and the vehicle exhaust emission is one of the main culprits that cause the air pollution. Energy saving and emission reduction is imminent. Turbocharger can play a dual role of energy saving and emission reduction and promoting power. With the demand of vehicle emission limit and fuel consumption limit more and more strict. Turbocharger has become one of the most important technologies in automobile energy saving and emission reduction. In a word, because of the national policy, the turbocharger will accelerate the popularization. First, this paper briefly introduces the turbocharger. Then the operating environment of turbocharger products of Hunan Tianyan Company is analyzed in detail, including the analysis of internal environment and external environment, which refers to the analysis of resources and capability of Tianyan Company. The analysis of resources includes the analysis of financial resources, human resources, material resources and intangible resources. Capability analysis includes technical and R & D capabilities, production capacity, financial capabilities, marketing capabilities and organizational management capabilities. External environment analysis includes macro environmental analysis, industry environment analysis. Analysis of competitors. Macro environmental analysis includes political, economic, cultural, social, policy and regulatory analysis; Industry environment analysis is mainly for the Chinese auto market capacity and turbocharger configuration analysis. Competitor evaluation analysis mainly includes Honeywell, Borg Warner, Mitsubishi heavy Industries IHI, Cummins. Bosch Muller, mainland, Kangyue, Tianli, Fuyuan and other competitors evaluation analysis. On this basis. The author has worked out the strategic plan of the turbocharger products of Hunan Tianyan Company in the next 10 years and the strategic implementation path of the turbocharger products. This paper comprehensively analyzes the inner ring of the turbocharger product management of Hunan Tianyan Company. Environment and external environment. The strategic plan of turbocharger products of Hunan Tianyan Company has been formulated, which will play a positive role in enhancing the competitiveness of enterprises, and also provide reference for other turbocharger enterprises in China.
【学位授予单位】：南华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.4

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