Q公司发展战略的研究

发布时间：2018-01-06 04:02

本文关键词：Q公司发展战略的研究　出处：《浙江工业大学》2015年硕士论文　论文类型：学位论文

【摘要】：中国经济已经发展到重要的转型时期,而工程机械行业则是国家战略转型中一枚最关键的棋子,工程机械行业经过近几年的竞争性发展,兼并重组、行业政策引导,生产集中度、产业集群、企业结构、产品结构、专业化生产、自主创新研发平台、进出口贸易格局等方面都有明显改善,一批知名企业和品牌产品脱颖而出,为把我国工程机械行业由制造大国向强国转变打下了良好的发展基础。工程机械制造业务是公司发展至今的传统优势业务,未来工程机械行业的竞争会更加激烈,Q公司面临着转型升级所带来的机遇和挑战,国家基础建设的步伐相对趋缓,对工程机械行业带来了一定的影响,未来行业的导向,产品的升级,服务的升级对于Q公司而言都是一次重要的抉择。本文的研究以Q公司为研究对象,将运用企业战略管理的相关理论,通过对Q公司所面临的宏观环境和行业市场的行业环境分析,探讨企业在发展战略的切入点,通过SWOT分析来明确战略目标、整合战略资源、全面分析原有战略的不足,进而确定Q公司的战略定位、战略目标、战略实施路径等发展战略组合,建立适合企业发展现状的发展战略,强化企业的战略管理,最后制定发展战略和实施战略措施。研究显示,Q公司在煤炭机械细分领域具有技术优势、相对地位稳步提升,未来Q公司的主要发展战略可以选择“以专业化战略为主,多元化战略为辅”的模式。在竞争剧烈行业中,企业要生存和发展最重要的就是管理和质量,因此Q公司要继续加强产品技术和质量的管理,进一步做专做强；在专业化发展的同时,可以适当考虑进行多元化的试点,依靠Q公司的现有的技术实力进行检测业务的拓展,通过项目的转型升级提高Q公司的综合竞争力,逐步转化为核心竞争力。
[Abstract]:China's economy has developed to an important period of transition, and the construction machinery industry is the most important piece of national strategic transformation, the construction machinery industry has undergone competitive development in recent years, merger and reorganization. Industry policy guidance, production concentration, industrial clusters, enterprise structure, product structure, specialized production, independent innovation research and development platform, import and export trade patterns have improved significantly. A number of well-known enterprises and brand products stand out, which has laid a good foundation for the transformation of China's construction machinery industry from a large manufacturing country to a powerful country. The construction machinery manufacturing business is the traditional advantage business that the company has developed up to now. In the future, the competition of construction machinery industry will be more intense. Q company will face the opportunities and challenges brought by the transformation and upgrading. The pace of national infrastructure is relatively slow, which has a certain impact on the construction machinery industry. The future industry orientation, product upgrade, service upgrade is an important choice for Q Company. This paper takes Q Company as the research object, will use the relevant theory of enterprise strategic management. By analyzing the macro environment and the industry environment of Q Company, the paper discusses the breakthrough point of the development strategy of the enterprise, defines the strategic goal and integrates the strategic resources through the SWOT analysis. Comprehensively analyze the shortcomings of the original strategy, and then determine the Q company's strategic positioning, strategic objectives, strategic implementation path and other development strategy combinations, establish a development strategy suitable for the current situation of enterprise development, and strengthen the strategic management of the enterprise. Finally, to formulate the development strategy and implement strategic measures. The research shows that the company has technical advantages in the field of coal machinery subdivision, and its relative status has steadily improved. In the future, the main development strategy of Q company can choose the mode of "specialization strategy as the main, diversification strategy as supplementary". In the fierce competition industry, the most important thing for the enterprise to survive and develop is management and quality. Therefore, Q Company should continue to strengthen the management of product technology and quality, and further strengthen the quality of products; At the same time of professional development, we can properly consider the pilot of diversification, rely on the existing technical strength of Q company to carry out testing business expansion, through the transformation and upgrading of the project to improve the overall competitiveness of Q company. Gradually transform into core competitiveness.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.4;F272

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