金融危机下Z煤业集团公司发展战略研究

发布时间：2018-01-08 20:41

本文关键词：金融危机下Z煤业集团公司发展战略研究　出处：《西安科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：煤炭是我国的主要能源,Z煤业集团公司作为我国一个重要的煤炭生产和出口基地,为能源领域的稳定供应发挥着重要作用。近年来,国内煤炭产业迎来良好发展机遇的同时,也面临着明显的发展问题。全球金融危机导致经济衰退,同时也给中国煤炭市场带来了巨大冲击。如何适应内外部环境的不断变化,科学制定公司的未来发展战略,在激烈的市场竞争环境中保持可持续发展,对Z煤业集团公司的生存和发展来说显得尤为重要。本文在对发展战略相关理论和国内外相关研究现状进行综述的基础上,以Z煤业集团公司的实际运营状况为实证分析对象,分析公司外部环境中的机会、威胁,及其内部条件中的优势、劣势,从而得出公司现阶段的战略目标、战略规划和应采取的战略措施。首先,运用PEST分析模型和波特五力模型分析Z煤业集团公司所处的宏观环境和行业环境状况,从而了解公司所处外部环境的基本状况。其次,从资源和能力状况入手分析Z煤业集团公司内部条件中的优势与劣势,从而识别影响公司发展的关键影响因素,为其战略选择奠定基础。再次,通过构造SWOT分析模型和定量战略评价矩阵,明确Z煤业集团公司金融危机下的战略定位,确定公司的总体发展战略目标,并最终选择ST(分散)战略为公司未来的发展战略。最后,对应于公司未来发展的ST(分散)战略,提出一系列战略实施的保障措施。本文的研究确定了金融危机下Z煤业集团公司未来的发展战略,对公司实现其可持续发展具有重要的指导意义。同时,本文的研究对金融危机下其他大型煤炭企业发展战略的制定也提供了一定的参考和帮助。
[Abstract]:As an important coal production and export base, coal is the main energy source in China, which plays an important role in the stable supply of energy in recent years. At the same time, the domestic coal industry is facing obvious development problems. The global financial crisis leads to economic recession. At the same time, it has brought great impact to China's coal market. How to adapt to the changing internal and external environment, scientifically formulate the company's future development strategy, and maintain sustainable development in the fierce market competition environment. It is particularly important for the survival and development of Z Coal Industry Group Company. This paper summarizes the relevant theories of development strategy and domestic and foreign related research status. Taking the actual operation situation of Z Coal Industry Group Company as the empirical analysis object, this paper analyzes the opportunities, threats, strengths and weaknesses in the external environment of the company, and obtains the strategic objectives of the company at the present stage. Strategic planning and strategic measures to be taken. First of all, the use of PEST analysis model and Porter five-force model to analyze the macro-environment and industry environment of Z Coal Industry Group Company. In order to understand the basic situation of the external environment of the company. Secondly, starting from the resource and capability situation, the paper analyzes the advantages and disadvantages in the internal conditions of Z Coal Industry Group Company, and identifies the key factors that affect the development of the company. Thirdly, through the construction of SWOT analysis model and quantitative strategic evaluation matrix, clear the strategic positioning of Z Coal Group Company under the financial crisis, and determine the overall development strategic objectives of the company. Finally, we choose ST-strategy as the future development strategy of the company. Finally, the ST-strategy corresponding to the future development of the company. Put forward a series of measures to ensure the implementation of the strategy. The study of this paper determines the future development strategy of Z Coal Industry Group Company under the financial crisis, which has an important guiding significance for the company to achieve its sustainable development. At the same time. The research in this paper also provides some reference and help for the development strategy of other large coal enterprises under the financial crisis.
【学位授予单位】：西安科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.21;F272

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