远能公司服务化发展战略研究

发布时间：2018-01-10 15:29

本文关键词：远能公司服务化发展战略研究　出处：《湖南大学》2015年硕士论文　论文类型：学位论文

【摘要】：经济的服务化转型在全球范围内的趋势已经愈发明显,无论是发达国家还是发展中国家,对于服务的重视程度都在增加,“服务”已经从传统观念的产品附加物,发展成为一种独特的产业,甚至成为了众多企业的核心竞争力。远能公司是伴随我国经济的不断强大,制造业技术的提升,利用先进技术形成市场产品而成长起来的科技型中小企业。现阶段,远能公司面临着经营成本上升、融资难、渠道狭窄等系列问题,导致企业资金不足、利润下降、企业发展动力缺乏。企业的生存空间不断受到威胁,企业要想在日益激烈的市场竞争中和行业竞争中,利用优势克服弱势,获取竞争优势,必须正确的对待服务,适时地向服务化转型。本文利用发展战略管理和服务策略的原理通过对远能公司的发展现状,从宏观到微观,从行业到企业内部分别运用PEST分析法、五力竞争模型、SWOT方法进行了综合分析,并结合基于企业价值链的微笑曲线原理,根据公司本身的服务能力以及服务条件,制定出一个比较完整同时又具备实际操作性的企业服务化转型发展战略(服务差异化)及实施规划。通过建立企业服务体系、服务价值识别、服务互动及评测、客户关系管理等策略,在如何顺利实施战略与匹配企业现有资源的原则下提出逐步推进方式,坚持“以客户为中心”服务理念,利用服务创新提升企业竞争优势及核心竞争力,从而满足顾客的多样化需求,增加公司的收益能力和提升企业的品牌及形象。利用以服务为导向,规划设计公司服务营销体系和转变企业管理。旨在保证企业未来的较快速、健康的发展。本文旨在本企业未来发展的规划和设计,不仅是对远能公司的实际生产经营活动提供发展战略和实施的指导,同时为不同行业的中小型制造企业在服务化研究和如何制定企业发展战略上提供一定的借鉴。
[Abstract]:Economic service transformation in the global scope of the trend has become increasingly obvious, both developed and developing countries, the degree of importance for service are increasing, "service" has been from the traditional concept of product development. As a special industry, and even become the core competitiveness of enterprises. The company is by far can China's economy continues strong, manufacturing technology promotion, technology oriented small and medium-sized enterprises using advanced technology products form the market grow up. At this stage, far can the company faced with rising operating costs, financing channel is narrow, cause a series of problems such as the lack of enterprise funds, profit decline, lack of power of enterprise development and enterprise. The living space has been threatened, companies want to compete in the increasingly fierce market competition and industry advantage, overcome disadvantages, gain competitive advantage, must be correct Treat service, timely to service transformation. This paper based on the principle of the development of strategic management and service strategy based on the current situation of the development of distance, from macroscopic to microcosmic, from the industry to the enterprise respectively by PEST analysis, five forces model of competition, SWOT methods are analyzed, and combined with the principle of smile curve of enterprise value chain based on the company itself according to the service capability and service conditions, establish a relatively complete and actual operation of enterprise service transformation development strategy (differentiated services) and the implementation of the plan. Through the establishment of enterprise service system, service value recognition, service interaction and evaluation, customer relationship management strategy on how to successful implementation of the strategy and matching of existing enterprise resources under the principle put forward step by step, adhere to the "customer-centric" service concept, the service innovation to promote enterprise competitive Competitive advantage and core competitiveness, so as to meet the diverse needs of customers, increase the company's profitability and enhance the corporate brand and image. The use of service oriented, planning and design company service marketing system and the transformation of enterprise management. In order to ensure the enterprise's future is rapid and healthy development. This paper aims to design and planning of future development of the enterprise that is not only to provide the development strategy and implementation of the guidance for the actual production and operation activities near the company, small and medium sized manufacturing enterprises at the same time for different industries on services and how to develop business development strategy to provide a reference.

【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.4;F272

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