茶叶企业文化营销策略应用研究

发布时间：2018-01-13 14:05

  本文关键词：茶叶企业文化营销策略应用研究　出处：《福建茶叶》2016年02期 　论文类型：期刊论文

  更多相关文章： 茶叶企业 文化营销 策略

【摘要】：在现代市场经济下的商业竞争中,各种营销方式层出不穷,其中文化营销越来越受到市场的关注,成为现代企业打造差异化竞争优势、提高核心竞争力的有效手段。作为一种特殊的文化商品,茶叶本身具有的文化属性使其在文化营销中占据优势。然而,现阶段茶叶企业并没有实现传统营销与现代商业的完美结合,更无法论及文化营销模式在企业中的运用,制约了茶叶企业的发展。本文对此进行了探讨,以期有所借鉴价值。
[Abstract]:In the commercial competition under the modern market economy, various marketing methods emerge in endlessly, among which the cultural marketing is paid more and more attention to by the market, which becomes the modern enterprise to create the differentiation competitive advantage. As a special cultural commodity, tea itself has the cultural attribute to make it occupy the advantage in the cultural marketing. At the present stage, tea enterprises have not realized the perfect combination of traditional marketing and modern commerce, and can not discuss the application of cultural marketing mode in enterprises, which restricts the development of tea enterprises. With a view to some reference value.
【作者单位】： 山东英才学院;
【分类号】：F274;F426.82
【正文快照】： 1茶叶企业文化营销的内涵与重要性 文化营销嶀场营醒式发删-搶灥产物,具体指企业Y沙∮�销的过程郑�

本文编号：1419146