XH塑料包装技术有限公司竞争战略研究

发布时间：2018-01-18 07:11

本文关键词：XH塑料包装技术有限公司竞争战略研究　出处：《广西大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国是世界上生产和消费包装的第二大国,包装产业在我国发展迅速,也成为了我国国民经济的重要组成部分。在我国包装产业总产值中,塑料包装产值所占的比例约为三成,塑料包装成为包装产业的重要组成部分。在塑料包装行业中,大型企业和国有企业较少,民营企业多并且分散,行业竞争非常激烈。XH塑料包装技术有限公司是专业生产生活用纸包装行业的大型企业,本文通过对XH公司的研究分析,为其制定能够使其在激烈的市场竞争中获得竞争优势的竞争战略。本文运用宏观环境分析法、波特五力模型对XH公司的外部环境进行了分析,并对其竞争对手进行了分析,通过分析找出XH公司面临的机会和威胁；通过对对XH公司内部的资源和能力进行分析,找出公司的优势和劣势：然后运用SWOT分析法综合分析了XH公司的内、外部环境,明确了企业现状并提出符合企业战略意图的差异化竞争战略；最后,针对XH公司如何有效实施差异化竞争战略,提出了人力资源、技术研发、质量管理、企业文化等方面的保障措施。本文能为XH公司的发展提供具有一定价值的参考建议。
[Abstract]:China is the second largest country in the world in the production and consumption of packaging, packaging industry in China has developed rapidly, and has become an important part of our national economy. The proportion of plastic packaging output value is about 30%, plastic packaging has become an important part of the packaging industry. In the plastic packaging industry, there are fewer large enterprises and state-owned enterprises, more and more private enterprises. XH plastic Packaging Technology Co., Ltd. is a large enterprise specializing in the production of paper packaging industry for daily use. In order to formulate a competitive strategy which can make XH gain competitive advantage in the fierce market competition, this paper analyzes the external environment of XH Company by using the macroscopic environmental analysis method and Porter's five-force model. It also analyzes its competitors and finds out the opportunities and threats faced by XH Company. Through the analysis of the internal resources and capabilities of XH company, find out the strengths and weaknesses of the company: then use the SWOT analysis method to comprehensively analyze the internal and external environment of XH company. The present situation of the enterprise is clarified and the differentiated competitive strategy in line with the strategic intention of the enterprise is put forward. Finally, in view of XH company how to implement the differentiation competition strategy effectively, proposed the human resources, the technical research and development, the quality management. This paper can provide some valuable suggestions for the development of XH Company.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.8

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