CNPEC国际化战略研究

发布时间：2018-02-14 10:17

本文关键词： 战略管理国际化核电 CNPEC　出处：《大连理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：作为一种高效、经济的清洁能源,核电对于优化全球能源结构、稳定能源供应具有重要意义。福岛核事故已过去四年,世界核电市场正在走向复苏。中广核工程有限公司作为中国广核集团的主要成员企业,是我国第一家专业化的核电工程管理公司。面对新的全球核电发展形势,其核电国际化发展战略势必要面临巨大的调整。公司在组织机构、海外经营经验、人才队伍建设等方面的不完善影响着公司走出去的脚步。在全球核电市场竞争如此激烈的形势下,如何制定国际化经营战略已成为首要任务。本文首先使用PEST分析研究了中广核工程有限公司所面临的宏观环境,采用迈克尔·波特的五力模型分析了核电行业环境,得出了全球核电缓慢复苏,机遇与挑战并存的结论。其次分析了公司的核心能力,确定了公司的核心优势在于优秀的核安全文化、卓越的设计建造、配套的产业链。再次,运用SWOT工具分析了公司的外在机遇与挑战,内部优势与劣势。最后,为公司选择了集中成本领先战略,并提出将英国和发展中国家作为目标市场。CNPEC需要加强自身能力建设,在第三代核电技术上继续保持质优价廉的优势。为确保战略顺利实施,提出了加强文化建设、培养人才、打造战略联盟、调整组织结构等具体措施。本文旨在通过科学的分析方法,制定出切实可行的国际化战略,顺利实现中广核工程有限公司国际化。
[Abstract]:As an efficient and economical source of clean energy, nuclear power plays an important role in optimizing the global energy structure and stabilizing energy supply. Four years after the Fukushima nuclear accident, The world nuclear power market is recovering. As a major member of the China Guangzhou Nuclear Power Group, Zhongguang Nuclear Engineering Co., Ltd. is the first specialized nuclear power project management company in China. Facing the new global nuclear power development situation, Its international development strategy for nuclear power is bound to face a huge readjustment. The company is organizing and operating overseas. The imperfections in the construction of talents and other aspects have affected the company's steps to go out. Under the situation of such fierce competition in the global nuclear power market, How to make an international business strategy has become a top priority. In this paper, we first use PEST to analyze the macro environment facing Zhongguang Nuclear Engineering Co., Ltd., and use Michael Porter's five-force model to analyze the nuclear power industry environment. The paper draws the conclusion that the global nuclear power is recovering slowly, opportunities and challenges coexist. Secondly, the core competence of the company is analyzed, and the core advantages of the company are determined as follows: excellent nuclear safety culture, excellent design and construction, and supporting industrial chain. The paper analyzes the external opportunities and challenges, internal advantages and disadvantages of the company by using SWOT tools. Finally, it chooses the strategy of centralizing cost leading for the company, and points out that taking Britain and developing countries as the target market. CNPEC needs to strengthen its own capacity building. In order to ensure the smooth implementation of the strategy, it is proposed to strengthen cultural construction, train talents, and build strategic alliances. The purpose of this paper is to draw up a feasible internationalization strategy through scientific analysis to realize the internationalization of Zhongguang Nuclear Engineering Co., Ltd.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.23

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