“三集五大”下的营销快速反应管理研究

发布时间：2018-02-27 23:44

本文关键词： 快速反应营销管理响应速度应急　出处：《华北电力大学》2015年硕士论文　论文类型：学位论文

【摘要】：国家电网公司“三集五大”战略提出后,大营销体系建设要求创新管理模式,变革组织架构,优化业务流程,实施95598客户服务、计量器具检定配送、营销稽查监控等核心业务省级集约,建立24小时面向客户的统一供电服务体系,形成业务在线监控、服务实时响应的高效运作机制,提高营销经营业绩和客户服务水平。本文从提高电力营销服务响应速度的角度出发,对电力营销业务特点和管理现状进行深入分析,目的在于探索一套完善的营销快速反应管理体系和配套的措施。研究内容主要分为三大模块：第一,快速反应管理的理论基础；第二,电力营销需求响应情况分析；第三,电力营销快速反应策略与措施。本文通过文献整理法、调研分析法、总结归纳法等研究方法对现有资料进行深入研究,提出电力营销快速反应管理需要体系构建、手册提炼和配套措施完善等研究观点,并从电力营销业务流程优化、智能管理平台应用和流程管控与考核方面着手,优化和完善电力营销快速反应管理的体系,改进相关业务的具体措施,从各个环节的细微处提高工作效率,确保电力服务的质量。
[Abstract]:After the strategy of "three sets and five" put forward by State Grid Company, the construction of big marketing system requires innovation of management mode, reform of organizational structure, optimization of business process, implementation of 95598 customer service, verification and distribution of measuring instruments. Marketing audit monitoring and other core business provincial intensive, establish a 24-hour customer-oriented unified power supply service system, business online monitoring, service real-time response efficient operation mechanism, From the point of view of improving the response speed of electric power marketing service, this paper makes an in-depth analysis of the characteristics and management status of electric power marketing business. The purpose is to explore a set of perfect marketing rapid response management system and supporting measures. The research contents are mainly divided into three modules: first, the theoretical basis of rapid response management; second, electricity marketing demand response analysis; third, Based on the methods of literature collation, investigation and analysis, induction and other research methods, this paper makes a deep study on the existing data, and puts forward the construction of the power marketing rapid response management system. From the aspects of power marketing business process optimization, intelligent management platform application and process control and assessment, the system of rapid response management of electric power marketing is optimized and perfected. Improve the specific measures of related business, improve the working efficiency from each step, ensure the quality of power service.
【学位授予单位】：华北电力大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.61;F274

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