蒙东能源公司煤电铝一体化发展战略研究

发布时间：2018-02-28 07:00

本文关键词： 煤电铝发展战略一体化能源企业　出处：《中国地质大学(北京)》2015年硕士论文　论文类型：学位论文

【摘要】：煤炭产业、电力产业和电解铝产业,是三个既运营独立、又关系密切的产业。三大产业当前普遍存在生产加工成本高、污染治理成本高、市场竞争激烈、销售渠道狭窄、盈利水平低的共性特征,面临发展的瓶颈。加强煤炭、电力和电解铝的产业协调研究、探索煤电铝一体化的战略发展模式,以便降低企业的运营成本、实现企业的盈利目标、提高企业的核心竞争优势,成为企业亟待解决的战略问题。本文选择蒙东能源公司作为研究对象,按照“提出蒙东能源公司的战略转型问题——分析企业的内外部战略环境问题——解决战略选择及实施对策问题”的思路来展开对煤电铝一体化发展战略的研究。首先,本文阐述了蒙东能源公司进行战略转型的背景和实施煤电铝一体化发展战略的重要意义和价值;然后对有关战略管理的相关理论和国内外研究文献进行综述,为蒙东能源公司战略转型问题的解决提供理论依据;接下来,本文对蒙东能源公司的外部宏观环境、行业竞争环境,以及企业内部的资源环境进行分析,以便于构建蒙东能源公司的内外部因素评价矩阵和SWOT分析矩阵;根据矩阵分析,对蒙东能源公司的总体发展战略进行选择,并构建蒙东能源公司煤电铝一体化发展战略模型,制定了战略目标和煤炭产业、电力产业、电解铝产业等三大领域的业务战略;最后,为了促进蒙东能源公司发展战略的顺利推进,本文制定蒙东能源公司进行战略实施的保障措施。蒙东能源公司坚持以煤炭产业为主业,加快产业结构战略性调整,整合企业的电力、电解铝等其他资源,走一体化发展战略,可以实现资源劣势转化为竞争优势,将自身有限的资源发挥出最大的价值效用。由此,本文对蒙东能源公司的内外部战略环境进行分析的基础上,进行煤电铝一体化战略模式研究和探索,对蒙东能源公司的发展战略决策和战略实施,具有较强的现实意义和应用价值,同时对国内其他能源企业进行一体化发展战略的制定,也具有一定的参考借鉴性。
[Abstract]:The coal industry, the electric power industry and the electrolytic aluminum industry are three industries that operate independently and are closely related. At present, the three major industries generally have high production and processing costs, high pollution control costs, fierce market competition, and narrow sales channels. The common characteristics of low profit level, facing the bottleneck of development. Strengthen the coordinated research of coal, electricity and electrolytic aluminum industry, explore the strategic development model of coal, electricity and aluminum integration, in order to reduce the operating cost of enterprises and realize the profit goal of enterprises, Improving the core competitive advantage of enterprises has become a strategic problem to be solved urgently. In this paper, Mendong Energy Company is chosen as the research object. According to the idea of "putting forward the strategic transformation problem of Mendong Energy Company-analyzing the internal and external strategic environment problems of the enterprise-solving the strategic choice and implementing countermeasure problem" to carry out the research on the integrated development strategy of coal, electricity and aluminum. This paper expounds the background of the strategic transformation of Mendong Energy Company and the significance and value of implementing the integrated development strategy of coal, electricity and aluminum, and then summarizes the relevant theories of strategic management and the domestic and foreign research literature. It provides theoretical basis for solving the problem of strategic transformation of Mendong Energy Company. Then, this paper analyzes the external macro environment, the competition environment of industry and the internal resource environment of Mendong Energy Company. In order to construct the internal and external factor evaluation matrix and SWOT analysis matrix of Mendong Energy Company, the overall development strategy of Mendong Energy Company is selected, and the integrated development strategy model of coal, electricity and aluminum of Mendong Energy Company is constructed according to the matrix analysis. Formulated strategic objectives and business strategies in three major areas: coal industry, electric power industry, electrolytic aluminum industry, etc. Finally, in order to promote the smooth development strategy of Mendong Energy Company, This paper formulates the safeguard measures for the strategic implementation of the Mendong Energy Company. The company insists on taking the coal industry as the main industry, speeding up the strategic adjustment of the industrial structure, integrating other resources such as electricity and electrolytic aluminum of the enterprise, and taking the integrated development strategy. It can realize the inferiority of resources into competitive advantage and exert the maximum value utility of its limited resources. Therefore, based on the analysis of the internal and external strategic environment of Mendong Energy Company, this paper analyzes the internal and external strategic environment of Mendong Energy Company. The research and exploration of the integrated strategic mode of coal, electricity and aluminum have strong practical significance and application value for the development strategy decision and strategy implementation of Mendong Energy Company, and at the same time, it makes the integrated development strategy for other domestic energy enterprises. Also has certain reference.
【学位授予单位】：中国地质大学(北京)
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.21;F272

【引证文献】