武汉易现视频技术有限公司发展战略研究

发布时间：2018-03-05 10:32

本文选题：创业型中小企业　切入点：高科技　出处：《华中科技大学》2015年硕士论文　论文类型：学位论文

【摘要】：武汉易现视频技术有限公司(以下简称易现公司)成立于2010年,是一家专业从事非制冷红外探测器和机芯组件研发与生产的创业型高科技企业。作为高科技中小企业,易现公司拥有先进的技术,但规模较小,尚未完全解决市场开拓和盈利问题。在资金有限的情况下,如何能超越竞争对手脱颖而出,并持续发展壮大,必须从战略的角度对易现公司进行深入的研究。本文旨在对公司进行精准定位,明确战略使命和目标,制定科学的发展战略,为易现公司下一步发展提供正确有效的战略参考。本文以资源基础理论和核心能力理论为基础,对易现公司当前的国家政策、军用红外行业、市场竞争情况等进行了详细分析,通过五力模型探讨得出公司面临的机遇和威胁。同时,对公司的资源和能力进行了梳理,系统地研究了企业战略管理能力、技术能力、生产能力等,对核心竞争力进行深度解析,综合出易现公司目前的优势和弱势。采用SWOT矩阵分析,为公司提出合适的战略发展方案和具体的细化措施。本文结论认为易现公司应该采取以增长型战略为主,扭转型战略为辅的策略。通过进一步深入科技创新,发挥在红外探测器上的技术优势,避免同质化竞争,以先进和可靠的产品争取行业的龙头地位;加强企业管理,在人才培养、生产运作以及产品质量管理上打好基础;加大市场营销扩展,积极主动寻找新的市场机遇,通过产品销售解决资金流问题;在保持公司控制权的情况,引入新的投融资,加速企业的发展。通过一系列实施措施,尽早实现收支平衡,六年后在国内军品和民用市场取得龙头地位,实现6000万元盈利。
[Abstract]:Wuhan Yixin Video Technology Co., Ltd (hereinafter referred to as EMC) was established in 2010. It is a pioneering high-tech enterprise specializing in the research and production of uncooled infrared detectors and mechanical components. The company has advanced technology, but on a small scale, it has not yet completely solved the problems of market development and profitability. With limited funds, how can it surpass its competitors and continue to grow, The purpose of this paper is to accurately position the company, clarify its strategic mission and objectives, and formulate a scientific development strategy. This paper, based on the theory of resource base and core competence, makes a detailed analysis of the current national policy, military infrared industry, market competition and so on. At the same time, the resources and capabilities of the company are combed, and the strategic management ability, technical capability and production capacity of the enterprise are systematically studied. This paper analyzes the core competence deeply, synthesizes the advantages and disadvantages of the company. SWOT matrix analysis is used. This paper concludes that the company should adopt the strategy of "growth strategy as the main, twisting strategy as a supplement." through further in-depth scientific and technological innovation, the paper concludes that the company should adopt the strategy of "growth strategy" and "twisting strategy" as a supplement. Give full play to the technical advantages of infrared detectors, avoid homogenization competition, strive for the leading position of the industry with advanced and reliable products, strengthen enterprise management, lay a good foundation in personnel training, production operation and product quality management; Increase marketing expansion, actively seek new market opportunities, solve the problem of capital flow through product sales, introduce new investment and financing in keeping the control of the company, speed up the development of enterprises, and adopt a series of implementation measures, As soon as possible to achieve balance of payments, six years later in the domestic military and civilian market to gain a leading position, 60 million yuan in profit.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F272

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