澳优乳业的国际化经营

发布时间：2018-03-05 11:38

  本文选题：澳优乳业　切入点：国际化　出处：《企业管理》2016年08期 　论文类型：期刊论文

【摘要】：正从请国际一流企业贴牌,轻资产起步,到逐渐拥有自己的上游供应链;从聚焦中国市场,到以核心产品(羊奶粉、有机奶粉)实现全球化发展。澳优乳业股份有限公司(简称澳优)是在香港主板上市的专业高端乳品、食品公司,在全球范围内从事生产、研发及销售婴幼儿配方奶粉、成人食品、基粉、奶酪、黄油等。作为一家中国企业,创立伊始,澳优就决定整合国外资源,开
[Abstract]:From inviting international first-class enterprises to start with light assets and gradually owning their own upstream supply chain, from focusing on the Chinese market to focusing on the core products (sheep milk powder, Aoyou Dairy Co., Ltd. is a professional high-end dairy and food company listed on the main board of Hong Kong, which is engaged in the production, development and sale of infant formula powder worldwide. Adult food, base powder, cheese, butter, etc. As a Chinese company, when it was founded, Aoyou decided to integrate foreign resources
【作者单位】： 北京工商大学商学院;澳优乳业(中国)有限公司;
【基金】：国家社会科学基金项目:中国品牌跨文化传播战略研究(12BXW038)的阶段性研究成果
【分类号】：F426.82
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本文编号：1570128