本土潮流服饰品牌形象设计应用研究

发布时间：2018-03-23 17:33

本文选题：品牌形象　切入点：本土　出处：《苏州大学》2015年硕士论文

【摘要】：近几年来,本土潮流服饰品牌行业的发展十分迅速,本土潮流文化也已然成为中国年轻人所推崇的主流文化之一,追逐潮流已经成为一种社会行为。本土潮流服饰品牌的兴起,意味着行业间的竞争并存,同时也意味着品牌形象设计的需求也日益增长。本文从本土潮流服饰品牌的品牌定位、品牌标志形象设计、品牌网店形象设计、品牌包装形象设计四个具体方面分别进行研究,每个类别都以市场最具代表性的品牌作为案例进行分析,总结出本土潮流服饰品牌的品牌形象设计方法与规律;再以“花笙记”为例进行全面的应用分析;最后结合自身对于潮流服饰品牌的感触,创造出自己的原创潮流服饰品牌,并完成相应的产品实物展示,进一步探索出品牌形象设计对于潮流品牌的重要性。以系统的品牌形象设计方法为指导,帮助更多喜爱潮流、渴望表达个性的年轻群体,来实现自己的原创潮流品牌,同时促进本土潮流行业产生出更多新鲜力量。
[Abstract]:In recent years, the local fashion clothing brand industry has developed very rapidly, and local fashion culture has become one of the mainstream cultures of Chinese young people. Chasing the trend has become a kind of social behavior. This article from the local fashion clothing brand positioning, brand logo image design, brand online store image design, Four specific aspects of brand packaging image design are studied, each category is the most representative market brand as a case study, summed up the local fashion clothing brand brand image design methods and laws; Then take "Hua Sheng Ji" as an example to carry on the comprehensive application analysis; finally unifies own to the fashion clothing brand feeling, creates own original fashion clothing brand, and completes the corresponding product object display, Further explore the importance of brand image design for fashion brands. Guided by systematic brand image design methods, we can help more young people who love trends and desire to express their individuality to realize their own original fashion brands. At the same time, promote the local trend industry to generate more fresh power.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F273.2;J524

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