M设计院拓展工程项目管理业务的战略研究

发布时间：2018-03-24 14:59

本文选题：工程项目管理　切入点：战略管理　出处：《长安大学》2015年硕士论文

【摘要】：随着我国社会经济的增长与建筑行业的进步,A省的建筑业也在蓬勃发展。以工程项目管理为核心的建筑行业新型经营管理机制,为工程咨询企业提高市场竞争优势奠定了坚实的基础。为了提高A省M建筑设计研究院项目管理的水平与能力,实现M设计院大经营、大管理、大协调的目标,提出了在M设计院实施拓展工程项目管理业务的战略。本文在认真分析当前建筑行业面临的机遇与挑战的基础上,指出M设计院建立拓展工程项目管理战略模式的必要性。为论证在M设计院开展拓展工程项目管理业务的可行性,运用SWOT工具对M设计院现有的业务发展现状和经营管理模式进行了深入分析,并具体从总体业务与细分业务两个层面对M设计院拓展工程项目管理业务的战略发展策略进行了规划,同时以工程项目管理与监理业务为例通过介绍两种业务之间的相关关系,进而指出对二者进行组合的可行性与合理性,并在此基础上分析了业务组合的具体方法与组合战略。另外,为增强拓展后的工程项目管理监理部门的核心能力,本文从多个层面分析了组合后的部门业务核心能力建设的具体方法与措施。为论证M设计院拓展工程项目管理业务战略的有效性,将该拓展工程项目管理业务方法运用于M设计院承接的都市花园改造项目的实践中。项目实践结果表明,业务组合能够有效地提高项目管理的效率,最终推动项目顺利进展。通过本文的理论基础论证与实践研究,本文有关于建筑设计院向咨询管理公司转型升级,并且拓展相关工程项目管理业务的实际方法与过程,同时获得项目管理业务市场份额的建议,也可被同行业中有同样战略目标的监理企业所参考与借鉴。
[Abstract]:With the growth of social economy and the progress of construction industry in China, the construction industry of A province is also booming. The new management mechanism of construction industry, which takes project management as the core, In order to improve the level and ability of project management of M Institute of Architectural Design and Research in Province A, we can realize the goal of management, management and coordination of M Design Institute. This paper puts forward the strategy of expanding the project management business in M Design Institute. Based on the analysis of the opportunities and challenges faced by the current construction industry, This paper points out the necessity of establishing the strategic mode of project management in M design institute, and proves the feasibility of developing project management business in M design institute. The present business development and management mode of M Design Institute are analyzed by using SWOT tool. The strategic development strategy of M design institute to expand project management business is planned from two aspects of overall business and subdivision business. Meanwhile, taking engineering project management and supervision business as an example, the paper introduces the relationship between the two kinds of business. Furthermore, the feasibility and rationality of combining the two are pointed out, and on this basis, the concrete method and strategy of business combination are analyzed. In addition, in order to enhance the core competence of the expanded engineering project management supervision department, This paper analyzes the concrete methods and measures of building the core competence of the combined department business from many aspects. In order to demonstrate the effectiveness of M design institute's expanding project management business strategy, The extended project management business method is applied to the practice of the urban garden renovation project undertaken by M Design Institute. The project practice results show that the business combination can effectively improve the efficiency of project management. Through the theoretical foundation and practical research, this paper has some practical methods and processes for the transformation and upgrading of the building design institute to consulting management company, and to expand the related engineering project management business. At the same time, the suggestion of obtaining market share of project management business can also be used for reference by supervision enterprises with the same strategic objectives in the same industry.
【学位授予单位】：长安大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.92;TU71

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