一汽轿车自主研发战略研究

发布时间：2018-03-30 11:36

本文选题：汽车研发战略　切入点：战略目标　出处：《吉林大学》2015年硕士论文

【摘要】：一汽轿车股份有限公司是一汽集团下属全资子公司。一汽轿车的主要产品是红旗、奔腾、马自达品牌的整车生产。一汽轿车现有职工20000人,具有集产品研发、产品制造、产品销售能力的国内第一家上市公司。一汽轿车是由第一轿车厂、发动机厂、长春齿轮厂等三家公司进行的资产合并后成立的股份有限公司。本文旨在通过分析一汽轿车公司的研发现状,通过与国内其他汽车研发机构以及国外汽车研发公司向比较,找出企业研发领域产生的问题,进行深入的探究,并寻找适合企业发展的研发战略。开篇第1章介绍了经历了30年改革开放,随着中国汽车工业迅猛发展,中国的汽车产销量已经全面超越美国了。达到年销售1000多万的傲人成绩,并成为世界第一大汽车生产消费国,国际上的汽车制造商都越发注重在中国市场的销售业绩。回想过去中国汽车的尴尬局面,到今天的惊人成绩,过程是极其艰难和弯曲的。不得不说,我们国家走了很多的弯路。中国的汽车工业自改革开放以来,主要是经历了三个阶段:引进合资、模仿创新、自主创新。民族工业大幅前进的同时,一汽轿车却出现了与市场不一致的步调,因为不具备市场竞争力,导致其销量大幅萎缩。一汽轿车产品战略的缺失,导致在市场竞争中处于劣势地位,需重新进行战略规划。论文第2章,论述了一汽轿车的研发现状,介绍了近几年虽然经过快速发展,但依然存在许多问题。体现为自主研发能力不足,研发资金投入不足,引入产品消化吸收不够,研发人才不足,知识产品薄弱等突出问题,在一定程度上阻碍了公司的发展。论文第3章,通过宏观环境分析、竞争环境分析、SWOT分析得到一汽轿车产品研发未来的发展方向。根据现阶段公司存在的问题及竞争分析的结果,进行一汽轿车研发战略定位,及研发战略的目标。低碳新能源战略、科技创新战略、安全智能战略、虚拟研发技术战略、体系核心能力提升战略等。论文第4章,根据上一章得到的战略目标,进行战略的实施。通过引入精益管理的思想,分解战略目标,通过采用(PDCA)策略,制定战略实施计划,进一步制定战略实施内容,保证项目按照预定目标完成,进而保证公司制定的战略得到有效的执行。战略实施的计划的细节的内容将根据精益管理的思想,转化为可执行的实施方案,有助于企业消除浪费,增加企业销售业绩,提升公司效益。
[Abstract]:FAW car Co., Ltd. is a wholly owned subsidiary of FAW Group. The main products of FAW sedan are the whole vehicle production of Red Flag, Pentium, Mazda brand. FAW sedan has 20000 employees and has integrated product development and product manufacturing. The first listed company in China has the ability to sell its products. FAW sedan is made up of the first car factory, the engine factory, Changchun Gear Factory and other three companies, which were set up after the merger of assets, this paper aims to compare the research and development situation of FAW car companies with other domestic automobile R & D institutions and foreign automobile R & D companies. Find out the problems in the field of enterprise R & D, make a deep exploration, and find a research and development strategy suitable for the development of the enterprise. Chapter 1 of the first chapter introduces the 30 years of reform and opening up, with the rapid development of China's automobile industry. China has overtaken the United States in auto production and sales. It has achieved an annual sales of more than 10 million and has become the world's largest auto producer and consumer. International automakers are paying more and more attention to the sales performance in the Chinese market. Looking back at the embarrassing situation of Chinese cars in the past, the process has been extremely difficult and crooked to date. Our country has taken a lot of detours. Since the beginning of reform and opening up, China's automobile industry has mainly gone through three stages: introducing joint ventures, imitating innovation, and making independent innovations. However, FAW cars are not in line with the market because they are not competitive in the market, resulting in a sharp decline in their sales volume. The lack of product strategy for FAW cars leads to a disadvantage in the market competition. The second chapter of the thesis discusses the research and development status of FAW car, and introduces that although it has developed rapidly in recent years, there are still many problems, such as insufficient independent R & D capability, insufficient R & D investment, Introduction of product digestion and absorption is not enough, lack of R & D personnel, weak knowledge products and other outstanding problems, to a certain extent, hindered the development of the company. Chapter 3, through macro-environmental analysis, The competitive environment analysis and SWOT analysis get the future development direction of FAW car product development. According to the problems existing in the company at present and the result of competition analysis, FAW car R & D strategy orientation is carried out. Low carbon new energy strategy, science and technology innovation strategy, security intelligence strategy, virtual R & D technology strategy, system core competence promotion strategy, etc. Chapter 4, according to the strategic objectives obtained in the previous chapter, Through the introduction of lean management ideas, decomposition of strategic objectives, through the adoption of PDCA strategy, the development of strategic implementation plan, further development of strategic implementation content, to ensure that the project is completed in accordance with the target, The details of the strategy implementation plan will be transformed into executable implementation plan according to lean management, which will help enterprises eliminate waste and increase their sales performance. Improve the efficiency of the company.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471;F272

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