S公司H5轴箱轴承研发项目的组织与沟通管理

发布时间：2018-04-03 15:03

本文选题：H5轴箱轴承　切入点：研发项目　出处：《上海交通大学》2015年硕士论文

【摘要】：自2003年以来,国家铁路管理部门对我国机车车辆的研发生产提出“跨越式发展”的要求,国外先进机车车辆制造商纷纷向中国提供最为先进的技术平台。轴箱轴承是核心部件,且尚未实现国产化,需要相关外资公司进行本地化研发设计,完成此类项目的关键是最为复杂的项目组织与沟通管理。本文以H5轴箱轴承研发项目为例,对于沟通管理从两个重要方面进行阐述:一方面是同客户间的沟通管理,使用AOSTA工具,对目标客户进行全面合理的分析,从而设定项目目标,制定销售策略,执行销售战术,并且不断评估效果,如发现问题及时调整,直至项目成功;另一个方面是同国外设计研发部门同事间的跨文化沟通管理,通过大量查阅相关国家的风俗文化,较快地适应并使用异国同事习惯的语言逻辑、爱好、习惯以及行为细节等,从而实现项目的顺利进行。本文关注的项目沟通管理内容同样可供国内企业在海外建立公司来参考,销售部门面对当地的客户不仅需要AOSTA分析,同时还需要跨文化沟通;如果研发设计也在国外的话,需要跟异国同事进行跨文化沟通。
[Abstract]:Since 2003, the national railway management department has put forward the requirement of "leap-forward development" to the research and production of locomotive and rolling stock in China, and foreign advanced locomotive and rolling stock manufacturers have provided China with the most advanced technology platform.The axle box bearing is the core component and has not been made locally. The key to complete this kind of project is the most complicated project organization and communication management.Taking the H5 axle box bearing research and development project as an example, this paper expounds the communication management from two important aspects: on the one hand, the communication management with the customer, the use of AOSTA tools, to the target customer comprehensive and reasonable analysis, so as to set the project objectives,Develop sales strategy, execute sales tactics, and continuously evaluate the results, such as timely adjustment of problems until the success of the project; another aspect is cross-cultural communication management with colleagues in foreign design and development departments.By consulting the customs and culture of the countries concerned, we can quickly adapt and use the language logic, hobbies, habits and behavior details of foreign colleagues' habits, so as to realize the smooth progress of the project.The project communication management content of this paper can also be used as a reference for domestic enterprises to set up companies overseas. Sales departments need not only AOSTA analysis but also cross-cultural communication in the face of local customers; if the R & D and design are also in foreign countries,Cross-cultural communication with foreign colleagues is required.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F416.4

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