太阳纸业国际化发展的案例研究

发布时间：2018-04-04 14:01

本文选题：国际化　切入点：民营企业　出处：《上海交通大学》2015年硕士论文

【摘要】：在经济全球化的背景下,国际化已成为中国众多企业发展壮大所必须经过的道路。在外资企业走进中国的同时,中国有实力的企业跨出国门,各自利用优势发展壮大,这将是一种资源整合的结果。特别是中国有实力的民营企业,更应该把握好难得的机会,利用跨国公司产业结构调整的机会,主动参与国际合作与竞争,以自身特有的创新与快速优势,逐渐成长为国际化的公司。本文从梳理国际化经营理论开始,确立了基于企业国际发展阶段的国际化渐进论是本文案例研究国际化发展举措的分析思路。在介绍了造纸行业近年来的行业背景和分析了造纸行业的国际化发展状况后,本文详细地剖析了太阳纸业国际化发展的动机和条件,具体研究了其国际化发展的举措,发现民营企业在国际化发展上具有创新和速度的优势。论文最后评估了国际化发展带给太阳纸业的各项绩效,包括营业规模增长、出口销售增长,财务指标优化和造纸原料的国际资源配置。在经济全球化和激烈的国内竞争态势下,太阳纸业作为民营企业发展国际化有其必然性,并且经过多年国际化战略的实施发展成为造纸行业民营企业的领头人。基于对于造纸行业民营企业发展国际化鲜有研究的情况下,本文对于同行业的民营企业建立全球战略观念来发展国际化,参与全球产业竞争做大做强上具有积极的意义。
[Abstract]:Under the background of economic globalization, internationalization has become a necessary road for the development and growth of many enterprises in China.At the same time when the foreign-funded enterprises come into China, the powerful enterprises in China have stepped out of the country and developed and expanded with their respective advantages, which will be the result of the integration of resources.In particular, China's powerful private enterprises should take advantage of the rare opportunity to take advantage of the industrial restructuring opportunities of multinational corporations, take the initiative to participate in international cooperation and competition, and take advantage of their own unique innovation and rapid advantages.Gradually grow into an international company.This paper begins with the theory of international management, and establishes the theory of gradual internationalization based on the stage of enterprise's international development, which is the analysis thought of the case study of internationalization development.After introducing the background of paper industry in recent years and analyzing the development of internationalization of paper industry, this paper analyzes in detail the motive and condition of the internationalization development of Sun Paper Industry, and studies the measures of internationalization development in detail.It is found that private enterprises have the advantages of innovation and speed in the development of internationalization.Finally, the paper evaluates the achievements of the development of internationalization to Sun Paper, including the growth of business scale, the growth of export sales, the optimization of financial indexes and the allocation of international resources of paper raw materials.Under the situation of economic globalization and fierce domestic competition, it is inevitable for Sun Paper as a private enterprise to develop internationalization, and after many years of implementation of internationalization strategy, it has become the leader of private enterprises in papermaking industry.Based on the lack of research on the development and internationalization of private enterprises in paper industry, this paper has a positive significance for the private enterprises in the same industry to establish the global strategic concept to develop internationalization and participate in the global industrial competition.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.83

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