中国平煤神马集团多元化战略优化研究

发布时间：2018-04-09 14:05

本文选题：多元化　切入点：战略　出处：《广西大学》2015年硕士论文

【摘要】：中国平煤神马集团地处河南省平顶山市,是一家“以煤为主、相关多元”发展的特大型能源化工集团。在中国经济发展新常态的环境下,煤炭“黄金十年”一去不复返,企业依靠数量、速度的粗放发展方式已经难以持续,公司经营多年的多元化战略面临新的挑战。本文以中国平煤神马集团为研究对象,以多元化战略优化为研究内容,重点研究多元化战略优化目标、优化方案和保障措施。多元化战略优化是一个通过分析企业当前战略、内部外部环境、核心能力、业务组合、经营绩效等关键影响因素,发现业务组合存在的不足之处,然后提出解决方案的过程。本文运用PEST、波特五力模型、GE矩阵、SWOT等方法进行分析,对业务组合实施诊断,指出了中国平煤神马集团多元化战略中存在的盈利能力、体制机制、文化管理、人才队伍、投资管理等方面的问题,提出了中国平煤神马集团同心多元化战略目标、优化措施和煤炭采选、尼龙化工、煤焦化工、煤盐化工、煤电等业务优化方案,同时制定了加强集团战略管控、推动资本运营等保障措施。这些研究成果为中国平煤神马集团提高多元化战略整体优势,提升企业经营绩效,建设具有国际竞争力的新型能源化工集团,适应中国经济发展新常态的要求提供了参考,对其他走多元化发展道路的大型煤业集团也有一定的借鉴意义。
[Abstract]:China Ping Coal Shenma Group is located in Pingdingshan City, Henan Province, is a "coal-based, multi-related" development of super large energy and chemical groups.In the new normal environment of China's economic development, the "golden decade" of coal is gone forever, the extensive development mode of enterprises relying on quantity and speed has been unsustainable, and the diversification strategy of the company for many years is facing new challenges.This paper takes China Pingshan Shenma Group as the research object, takes the diversification strategy optimization as the research content, emphatically studies the diversification strategy optimization goal, the optimization plan and the safeguard measure.Diversification strategy optimization is a process of analyzing the key influencing factors such as current strategy, internal and external environment, core competence, business portfolio, business performance and so on.By using the methods of pest, Porter's five-force model GE matrix SWOT and so on, this paper makes a diagnosis of the business combination, and points out the profitability, institutional mechanism, cultural management and talent team in the diversification strategy of China Ping Coal Shenma Group.Investment management and other problems, the paper puts forward the strategic goal of concentric diversification, optimization measures and business optimization schemes for coal mining and separation, nylon chemical industry, coal char chemical industry, coal salt chemical industry, coal power industry, etc.At the same time, to strengthen the Group's strategic control, promote capital operation and other safeguards.These research results provide a reference for China Ping Coal Shenma Group to improve the overall advantages of diversification strategy, improve the performance of enterprises, build a new type of energy and chemical industry group with international competitiveness, and adapt to the requirements of the new normal of China's economic development.For other diversified development road of large-scale coal groups also have certain reference significance.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.21

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