A汽车公司车联网发展战略研究

发布时间：2018-04-09 21:19

本文选题：汽车　切入点：车联网　出处：《华中科技大学》2015年硕士论文

【摘要】：随着互联网和车联网技术的不断发展与创新,汽车制造这个相对传统独立的行业也在其影响下发生着巨大的变化,制造业与信息化行业间的融合正在加剧,车联网作为汽车厂家提升品牌以及后市场价值的核心竞争力,已被国外许多著名汽车生产商实践并推出了相关产品。中国是全球最大的汽车市场,根据行业预测,到2015年中国汽车产量规划将到达2500万辆,车联网产品和服务在汽车上的使用率将会达到10%,市场规模有望突破1500亿元,预计到2020年中国汽车保有量将超过2亿辆。基于车联网技术日趋成熟,在巨大汽车市场的强劲动力下,全面推广应用各方面条件具备,这些驱动因素都将是汽车行业发展车联网的契机以及挑战,车联网必将成为物联网发展的重点领域。本文以汽车行业央企A公司为研究对象,基于战略管理理论,采用波特五力模型、SWOT分析、QSPM矩阵等分析工具对A公司的宏观环境、公司所处行业以及车联网的发展现状、趋势进行了详细的研究,阐明了公司所面临的外部机会和挑战,确定了公司内部拥有的优势和弱势,对A公司车联网发展战略进行了综合分析,确定了A公司通过寻找合作伙伴进行资源和产能整合,共同进军智能汽车领域的合作战略,并提出了从职能战略入手落实战略实施的建议。通过对本文的研究,寻找到适合汽车企业发展车联网的具有实际操作价值的思路与策略,有助于A公司在国家工业互联网和智能制造的发展方向指导下把握机会,赢得持久生存和良好发展。
[Abstract]:With the continuous development and innovation of the Internet and automobile networking technology, automobile manufacturing, a relatively traditional independent industry, is undergoing tremendous changes under its influence, and the integration between manufacturing and information industry is intensifying.As the core competitiveness of automobile manufacturers to promote brand and post market value, car networking has been put into practice and related products have been introduced by many famous foreign auto manufacturers.China is the largest auto market in the world. According to industry forecasts, China's auto production plan will reach 25 million by 2015, and the utilization rate of connected car products and services will reach 10 percent. The market size is expected to exceed 150 billion yuan.China is expected to have more than 200 million cars by 2020.Based on the maturing of vehicle networking technology, under the strong driving force of the huge automobile market, the conditions of comprehensive promotion and application are available. These driving factors will be the opportunity and challenge for the automobile industry to develop the vehicle networking.Car networking will become the key area of the development of the Internet of things.Based on the theory of strategic management, this paper studies the macro environment, the industry and the development of the car network of A Company by using the SWOT analysis tools such as SWOT analysis and QSPM matrix analysis, based on the theory of strategic management.The trend is studied in detail, the external opportunities and challenges faced by the company are clarified, the advantages and disadvantages of the company are determined, and the development strategy of car networking in company A is comprehensively analyzed.The cooperation strategy of A company to enter the field of intelligent automobile by seeking partners for resource and capacity integration is determined, and the suggestion of implementing the strategy from the perspective of function strategy is put forward.Through the research of this paper, we find out the practical operation value thinking and strategy suitable for automobile enterprises to develop car networking, which is helpful for A company to grasp the opportunity under the guidance of the development direction of national industrial Internet and intelligent manufacturing.To win lasting survival and good development.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.471

【引证文献】