Y公司全员经营模式的组织变革与实践

发布时间：2018-04-11 05:07

本文选题：组织变革 + 全员经营　；参考：《浙江工业大学》2015年硕士论文

【摘要】：这几年,中国经济进入阶段性调整,经济增长速度明显放缓。国内的不锈钢行业,由于产能的大量释放、经济增长速度放缓导致行业需求不旺,加上欧盟对中国不锈钢的反倾销,国内不锈钢行业出现了严重的供求失衡状况。不锈钢价格竞争激烈,产品盈利能力大幅度下降,越来越多的不锈钢企业面临着生存的压力。如何进行企业的组织变革来适应外部环境的变化,成为各大不锈钢企业研究的共同课题。Y公司作为冷轧不锈钢企业同样面临这个问题。本文结合组织变革理论,采用SWOT的分析方法,分析了Y公司经营过程中的优势、劣势、机会和威胁,提出了进行全员经营模式的组织变革的必要性。通过经营理念和生产管理模式的调整；建立聚焦和服务用户的矩阵式的营销模式,建立了对产品售前、售中、售后的服务以及产品从原料到成品全过程管理的产品经理制,建立了实施以机组为最小经营单元的网络式管理的机组经理制,并完成相应激励机制的设计。最后,Y公司全员经营模式的组织变革应用于实际的组织运营中,取得了显著的效果。通过本文的分析,以及对Y公司全员经营模式的组织变革的实践介绍,希望能够给同行业企业或有同类需求的企业提供有意义的思考借鉴。
[Abstract]:In recent years, China's economy has entered a period of adjustment, the economic growth rate has slowed down significantly.Domestic stainless steel industry, due to the release of a large number of production capacity, the economic growth rate slowed down industry demand caused by the European Union anti-dumping on China's stainless steel, the domestic stainless steel industry has a serious supply and demand imbalance.The price competition of stainless steel is fierce, and the profitability of stainless steel products is greatly reduced. More and more stainless steel enterprises are facing the pressure of survival.How to change the organization of enterprises to adapt to the changes in the external environment has become a common topic for all major stainless steel enterprises. As a cold-rolled stainless steel enterprise, Y Company is also facing this problem.Based on the theory of organizational change and the analysis method of SWOT, this paper analyzes the strengths, weaknesses, opportunities and threats in the management process of Y Company, and puts forward the necessity of organizational change in the mode of all-staff management.Through the adjustment of business concept and production management mode, the establishment of a matrix marketing model focusing and serving users, the establishment of a product pre-sale, in-sale, after-sale service and product management from raw materials to finished products in the whole process of product management system,The system of unit manager is established and the corresponding incentive mechanism is designed.Finally, the organizational change of the whole staff management mode of YY Company is applied to the actual organization operation, and the remarkable effect is obtained.Through the analysis of this article and the introduction of the practice of the organizational transformation of the all-staff management mode in Y Company, it is hoped that it can provide meaningful thinking and reference to the same industry enterprises or enterprises with the same needs.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.9;F426.31

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