蒙古国“汗宝格德”公司发展战略研究

发布时间：2018-04-14 03:19

本文选题：国际羊绒产业 + 蒙古国羊绒企业　；参考：《内蒙古大学》2015年硕士论文

【摘要】：羊绒是世界上名贵稀有的特种动物纤维,纺织工业的高档原料,被人们誉为“纤维钻石”、“软黄金”。羊绒是羊为抵御寒冷而在羊毛根处生长的一层细密而丰厚的绒毛,简称羊绒。中国是世界上羊绒产量最大的国家,占世界总产量的70%以上；蒙古国羊绒产量占世界总产量约为20%。上世纪80、90年代是蒙古国羊绒产业高速发展时期,但进入21世纪蒙古国的羊绒企业有必要做出一些调整。由于产能过剩、企业结构不合理、自主创新能力弱、国内外市场竞争激烈等不利因素的影响,蒙古国羊绒企业正在逐渐失去发展动力。蒙古国平均每年的羊绒产量为3500-4000吨。在羊绒生产方面,蒙古国的潜在生产能力仅次于中国,名列第二。在这种情况下羊绒出口对国家的经济,生产及牧民的福利有重要意义。在经历了20多年的发展以后,己经形成了比较完整的羊绒企业体系,并在国际羊绒企业格局中占有一席之地。本文首先介绍国际羊绒产业、蒙古国羊绒行业发展状况和“汗宝格德”公司的发展现状。并运用PEST方法分析了羊绒行业的政治环境、经济环境、技术环境、社会文化环境状况,以及采用迈克尔·波特的五力竞争模型分析了“汗宝格德”公司所处的羊绒行业竞争环境,再用SWOT分析方法辨识“汗宝格德”公司拥有的优势与劣势、面临的机会与威胁。因而提出了“汗宝格德”公司的发展战略和实施战略的保障措施。最后,得出本文研究的总结论。
[Abstract]:Cashmere is a rare and rare special animal fiber in the world. It is regarded as "fiber diamond" and "soft gold".Cashmere is a layer of fine and rich wool that grows at the root of wool in order to resist the cold, referred to as cashmere.China has the largest cashmere output in the world, accounting for more than 70 percent of the world's total output, while Mongolia accounts for about 20 percent of the world's total production.In the 1980s and 1990s, Mongolian cashmere industry developed at a high speed, but it is necessary for Mongolian cashmere enterprises to make some adjustments in the 21st century.Due to the influence of overcapacity, unreasonable enterprise structure, weak independent innovation ability and fierce market competition at home and abroad, Mongolian cashmere enterprises are gradually losing their development power.Mongolia produces an average of 3, 500-4, 000 tons of cashmere a year.In cashmere production, Mongolia's potential production capacity is second only to China.In this case, cashmere exports are of great significance to the national economy, production and the welfare of herdsmen.After more than 20 years of development, a relatively complete cashmere enterprise system has been formed and occupies a place in the pattern of international cashmere enterprises.This paper first introduces the international cashmere industry, the development of Mongolian cashmere industry and the present situation of Hanbaogde Company.The political environment, economic environment, technology environment, social and cultural environment of cashmere industry are analyzed by using PEST method.The paper also analyzes the competition environment of cashmere industry by using Michael Porter's five-force competition model, and identifies the advantages and disadvantages, opportunities and threats faced by the company by using SWOT analysis method.Therefore, the development strategy and implementation measures of the company are put forward.Finally, the conclusion of this paper is drawn.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.81;F272

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