ABB核心营销员工主动流失影响因素研究

发布时间：2018-04-21 01:35

本文选题：心理契约 + 核心营销员工　；参考：《西北工业大学》2015年硕士论文

【摘要】：现代企业之间的竞争核心是人才的竞争,如何有效留住人才,留住核心员工,是企业人力资源管理的关键问题,也是企业的核心竞争力。ABB公司在中国的发展和投资日益增长,但随着行业竞争加剧和人力成本的不断攀升,公司内部的核心营销人员主动流失问题日益显著。本文正是在这样的背景下,探寻ABB核心营销员工主动流失的影响因素,并提出了有针对性的管理对策。本文的主要研究成果和结论如下:1、在对员工流失、核心营销员工以及心理契约的相关理论进行系统分析和梳理的基础之上,以组织对员工的心理契约违背导致员工主动流失这一基本逻辑为主线,结合ABB公司与中国本土化情境,选择了三维结构说作为概念框架,建立了包括交易型、关系型与团队型因子的三维结构假设模型。2、采用访谈法定性分析了三类因子对ABB核心营销员工主动流失的影响;采用问卷调查法,定量分析了各亚因子对ABB核心营销员工主动流失的影响程度以及相关性,并将各亚因子对员工主动流失的影响关系进行排序,从而对上述假设模型进行了验证。3、基于组织资源有限假设,借鉴分类理论,设计了“重要度—满意度”综合评判矩阵,并将上述各亚因子在此二维度上进行定位,从而确定了应对核心营销员工主动流失的决策优先级,提出了标本兼治,以标为始的应对原则,从工作团队氛围建设、激励机制建设、成长通道规划、企业文化建设与长期合作伙伴关系建设几个方面探讨了避免ABB公司的核心营销员工主动流失的应对措施。
[Abstract]:The core of competition among modern enterprises is the competition of talents. How to effectively retain talents and retain core staff is the key issue in the management of human resources of enterprises. It is also the core competitiveness of enterprises. ABB's development and investment in China is increasing day by day. However, with the intensification of competition in the industry and the rising of labor costs, the problem of active loss of core marketing personnel in the company is becoming more and more obvious. In this context, this paper explores the factors that affect the active turnover of ABB core marketing staff, and puts forward targeted management countermeasures. The main research results and conclusions of this paper are as follows: 1, on the basis of systematic analysis and combing of the related theories of employee turnover, core marketing staff and psychological contract, Based on the basic logic that organization's psychological contract violation leads to employee's active loss, combined with ABB company and Chinese localization situation, this paper chooses three-dimensional structure theory as the conceptual framework, and establishes the transactional model. Using the interview method to analyze the influence of the three kinds of factors on the active loss of the core marketing staff of ABB. Quantitative analysis of the impact of each subfactor on the ABB core marketing staff active loss and the correlation, and each sub-factor on the employee active loss of the influence relationship is ranked. Based on the hypothesis of limited organization resources and using the classification theory for reference, the comprehensive evaluation matrix of "importance and satisfaction" is designed, and the above sub-factors are positioned on this two-dimensional degree. Therefore, it determines the decision priority to deal with the active loss of core marketing staff, and puts forward the coping principle of dealing with both the root and the root, starting with the standard, from the work team atmosphere construction, the incentive mechanism construction, the growth path planning, the work team atmosphere construction, the incentive mechanism construction, the growth path planning, This paper discusses the countermeasures to avoid the active turnover of the core marketing staff of ABB Company in several aspects of the construction of corporate culture and long-term cooperative partnership.
【学位授予单位】：西北工业大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F416.6

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