福建知名商务休闲男装品牌文化的研究

发布时间：2018-05-07 23:28

本文选题：品牌文化 + 福建知名男装品牌　；参考：《福建师范大学》2015年硕士论文

【摘要】：随着中国经济的发展,人们物质文化生活的不断丰富,对服装品牌的需求也从对产品的美观和质量的物质层面,转变到追求品牌文化的精神层面,力求在品牌的服饰文化中找到个人价值的共同点。改革开放后,我国的服装业不断发展,涌现出许多自主男装品牌,经过过年的积累已经在全国范围内形成了较强的知名度。但是随着中国的对外贸易频繁,服装市场越来越开放,国际知名服饰品牌纷纷进驻中国市场,竞争日益激烈,但也给中国的服装企业带来了启示,目前国内知名男装品牌不断创新变革,构建自主品牌文化,谋求企业的长期发展。本文重要以福建的知名商务休闲男装品牌文化的研究为主线,,结合福建地域文化的特色分析福建的男装品牌文化的总体特色,以三个不同类型的商务休闲男装的品牌文化为主要的研究对象,具体的分析品牌经营中的优势和不足,从而总结出福建知名男装品牌的一些共同问题,并提出一些建设性的意见。
[Abstract]:With the development of Chinese economy and the enrichment of people's material and cultural life, the demand for clothing brand has changed from the material aspect of product beauty and quality to the spiritual level of pursuing brand culture. Strive to find the common ground of personal value in the clothing culture of the brand. After the reform and opening up, the clothing industry of our country has been developing constantly, many independent men's wear brands have emerged, after the accumulation of the Chinese New year, it has formed a strong popularity in the whole country. However, with the frequent foreign trade of China, the clothing market is becoming more and more open, and international well-known clothing brands have entered the Chinese market. The competition is becoming increasingly fierce, but it has also brought enlightenment to Chinese garment enterprises. At present, famous men's clothing brands in China are constantly innovating and reforming, constructing their own brand culture and seeking the long-term development of enterprises. This article takes the famous business leisure men's wear brand culture of Fujian as the main line, and analyzes the overall characteristics of Fujian's men's wear brand culture in combination with the characteristics of Fujian's regional culture. Taking three different types of business and leisure men's wear brand culture as the main research object, this paper analyzes the advantages and disadvantages of the brand management, and sums up some common problems of Fujian famous men's wear brand. And put forward some constructive suggestions.
【学位授予单位】：福建师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F270;F426.86

【参考文献】