消费者对药品的感知风险与风险态度研究

发布时间：2018-05-16 16:06

本文选题：感知风险 + 风险态度　；参考：《中国流通经济》2016年03期

【摘要】：消费者对药品的感知风险与风险态度之间存在显著负相关关系。在感知风险方面,消费者对药品的感知风险与对毒胶囊事件说法的认识、宗教信仰以及相关信息搜索具有显著正相关关系,与相关部门处理措施的满意度和专业背景具有显著负相关关系;在风险态度方面,消费者对药品的风险态度与其宗教信仰、体检频率具有显著正相关关系,与个人卫生习惯、医疗保险具有显著负相关关系。因此,在药品危机恢复阶段,管理部门、行业协会、药品生产者应采取积极有效的措施进行善后处理,重塑公众信任,指导消费者安全用药、合理用药;强化媒体作为主要的社会监督力量在药品安全事件中的作用;消费者应客观、科学地认识药品安全事件,避免陷入恐慌。
[Abstract]:There is a significant negative correlation between the perceived risk and the risk attitude of the drug. In the sense of perceived risk, there is a significant positive correlation between the perceived risk of the drug and the knowledge of the drug capsule event, the religious belief and the related information search, and the satisfaction and professional background of the related department treatment measures. There is a significant negative correlation; in the risk attitude, the risk attitude of the consumer has a significant positive correlation with their religious beliefs, the frequency of physical examination, and a significant negative correlation with personal health habits and medical insurance. Therefore, in the recovery stage of the drug crisis, the management, industry association, and drug producers should take positive and effective measures. Measures should be taken to deal with after treatment, remould public trust, guide consumers to use drugs safely and rationally, and strengthen the role of media as the main social supervision force in drug safety events; consumers should objectively and scientifically recognize drug safety incidents and avoid panic.

【作者单位】：中国人民大学农业与农村发展学院;
【基金】：国家社会科学基金重大项目“供应链视角下食品药品安全监管制度创新研究”(11&ZD052) 中国人民大学科学研究基金(中央高校基本科研业务费专项资金资助)项目“环境友好型农业背景下食品质量安全的系统协调及体制创新研究”(10NXJ020)
【分类号】：F713.55;F426.72

【参考文献】