北方稀土公司发展环境分析及战略研究

发布时间：2018-05-24 09:30

本文选题：北方稀土公司 + 发展环境分析　；参考：《内蒙古大学》2015年硕士论文

【摘要】：我国自2012年以来至今国内稀土市场整体需求仍未复苏,各类稀土产品价格继续大幅下滑,稀土出口量增价跌,整体形势并无好转。面对低靡的稀土市场,北方稀土公司2012年起深入实施“新稀土”发展战略,完善集团内控体系建设,提升集团化管理水平和风险防控能力。尽管“新稀土”发展战略对公司起到了一定程度的作用,但是由于我国在稀土开采方面技术欠缺,生产技术和价格水平比较低,虽然出口量大,但是没有掌握国际稀土市场的价格控制权,无法使企业更好地适应稀土产业经济的发展。因此,北方稀土公司需要科学地分析公司的发展环境,并设计长期的发展战略,这样才能更好地跟上稀土产业经济的发展步伐,实现北方稀土公司的可持续发展。本文首先对北方稀土公司现状以及市场运营进行分析,总结得出北方稀土公司发展阻碍及存在问题；其次,结合北方稀土公司发展的内外环境分析,并采用IFE和EFE矩阵对北方稀土公司发展的内部环境因素进行评价和外部环境因素进行评价；再次,运用SWOT的模型进行对北方稀土公司的内外部整体发展环境进行分析,提出北方稀土公司应以集团化和“走出去”战略为核心,并有产业链延伸战略、技术创新战略、人才战略等作为支撑的发展战略；最后,围绕公司的发展战略,阐述中国北方稀土公司如何实施发展战略以及实施发展战略的保障措施。
[Abstract]:Since 2012, the overall demand in China's rare earths market has not recovered, prices of various rare earths products continue to drop sharply, rare earths exports have increased their prices, and the overall situation has not improved. In the face of the low rare earth market, North rare Earth Company has implemented the "new rare earth" development strategy since 2012, improved the construction of the group's internal control system, and enhanced the management level and risk prevention and control capability of the group. Although the "new rare earth" development strategy has played a certain role in the company, but because of the lack of technology in rare earth mining in China, the production technology and price level are relatively low, although the export volume is large. However, without the price control of the international rare earth market, enterprises can not better adapt to the development of rare earth industry economy. Therefore, the North rare Earth Company needs to scientifically analyze the development environment of the company and design a long-term development strategy, so as to better keep up with the pace of the development of rare earth industry economy and realize the sustainable development of the North rare Earth Company. In this paper, the current situation and market operation of the North rare Earth Company are analyzed, and the development obstacles and existing problems of the North rare Earth Company are summarized. Secondly, the internal and external environment of the development of the North rare Earth Company is analyzed. Using IFE and EFE matrix to evaluate the internal environmental factors and external environmental factors of the development of North rare Earth Company; thirdly, using the SWOT model to analyze the internal and external overall development environment of the North rare Earth Company. The paper puts forward that North rare Earth Company should take collectivization and "going out" strategy as the core, and have industry chain extension strategy, technology innovation strategy, talent strategy as the supporting development strategy, finally, around the company's development strategy, This paper expounds how to implement the development strategy and the safeguard measures of the north rare earth company in China.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426

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