基于德尔菲法的电力大客户综合价值评价模型

发布时间：2018-05-28 05:26

本文选题：电力客户价值 + 全生命周期　；参考：《电测与仪表》2016年S1期

【摘要】：随着电力体制改革的不断深化,以"客户为中心"的电力市场逐渐形成,甄别客户价值,针对高价值的电力客户实现精准营销,是电网公司当务之急。文章通过分析电力大客户全生命周期内不同阶段的当前价值与潜在价值,建立了客户价值评价指标体系,确立了反映电力客户价值的10个指标特征,构建电力大客户综合价值评价模型,运用德尔菲法,充分利用专家经验,消除个体因素,求得个评价指标的权重系数,对客户价值进行衡量,为电网公司甄别高价值客户,制定差异化服务策略,提供了理论基础。
[Abstract]:With the deepening of the electric power system reform, the electricity market with "customer as the center" is gradually formed. It is urgent for the power grid company to identify the customer value and realize the accurate marketing for the high value electric power customer. By analyzing the current value and potential value in different stages of the whole life cycle of large electric power customers, this paper establishes a customer value evaluation index system, and establishes 10 index characteristics reflecting the value of electric power customers. In order to identify high-value customers for power grid companies, a comprehensive value evaluation model for large power customers is constructed, and Delphi method is used to fully utilize expert experience, to eliminate individual factors, to obtain the weight coefficient of an evaluation index, to measure customer value, and to identify high-value customers for power grid companies. The development of differentiated service strategy provides a theoretical basis.
【作者单位】：华北电力科学研究院有限责任公司;国网冀北电力有限公司电力科学研究院;
【分类号】：F274;F426.61

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