消费者对绿色食品价格与品质的权衡及其对产业升级的影响

发布时间：2018-06-10 09:49

本文选题：消费者 + 绿色食品　；参考：《社会科学家》2016年08期

【摘要】：在市场机制下,消费驱动是助推产业升级的根本动力。目前,随着我国城乡居民生态环保意识的增强,对健康、安全、有机的绿色食品的消费需求显著扩大,且在居民收入提高推进下,消费者对绿色食品的消费也呈现出升级趋势。绿色食品生产过程中因禁止或限制农药使用,并在仓储、物流及销售等管理环节拥有特殊标准和要求,故销售价格较普通食品高。同时,严格的质量控制标准决定了绿色食品主要依靠品质去开拓市场。然而,因消费能力有限,消费者在消费绿色食品时往往要对其价格和品质做出权衡。为此,需引导消费者理性认识绿色食品的价格和品质,让企业在绿色食品价格、品质和现实市场开拓中科学定位,以最优化的市场消费规模为绿色食品产业升级提供动力。
[Abstract]:Under market mechanism, consumption drive is the fundamental motive force that boosts industry upgrade. At present, with the enhancement of ecological environmental protection awareness of urban and rural residents, the consumption demand for healthy, safe and organic green food has expanded significantly, and the consumer consumption of green food has also shown an upgrade trend under the promotion of residents' income. Due to the prohibition or restriction of pesticide use in the production of green food and the special standards and requirements in the management of storage, logistics and sales, the selling price of green food is higher than that of common food. At the same time, strict quality control standards determine that green food mainly depends on quality to develop the market. However, due to limited consumption power, consumers often have to weigh the price and quality of green food. Therefore, it is necessary to guide consumers to rationally understand the price and quality of green food, to enable enterprises to scientifically position themselves in the development of green food prices, quality and real markets, and to provide impetus for upgrading green food industry by optimizing the scale of market consumption.
【作者单位】：河南财政金融学院;中国社会科学院;
【基金】：河南省科技厅软科学项目“河南省新型工业化发展问题研究”的研究成果,项目编号:142400410266
【分类号】：F426.82

【相似文献】