HB服装公司定制业务网络化发展策略与实践

发布时间：2018-06-11 20:45

本文选题：HB服装公司 + 服装定制　；参考：《南昌大学》2015年硕士论文

【摘要】：随着网络与电子商务的发展,传统手工定制业的发展面临着严峻的挑战。传统手工定制业如何在网络时代不被淘汰,并借助网络化为传统手工定制业务的发展提供新的方向和选择,成为当前关注的焦点之一。HB服装公司是一家主营传统手工服装定制业务的小微型公司,目前有两块业务在开展,一是传统的男装洋服定制,另一是演绎服装定制,在网络化的大背景下,公司面临着前所未有的机遇和挑战,为了进一步拓展业务渠道,实施了定制业务网络化的策略和实践,但成效并不显著。就此问题,本文首先在绪论部分对研究背景、国内外研究综述、研究方法及内容等进行阐述,然后对服装定制业务网络化的相关理论进行阐述,为本文的研究奠定一定的理论基础,然后具体对HB服装公司定制业务网络化发展的现状及发展环境、现有策略进行分析,最后提出改进措施和建议,希望能帮助HB服装公司的定制业务在网络化时代中的市场竞争力得到提升。
[Abstract]:With the development of network and e-commerce, the development of traditional handwork customization industry is facing severe challenges. How can the traditional manual customization industry not be eliminated in the network age, and with the help of the network, it provides a new direction and choice for the development of the traditional manual customization business? HB clothing Company is a small and micro company that specializes in traditional handmade clothing customization business. At present, there are two businesses in development, one is traditional men's clothing customization, the other is deductive clothing customization. Under the background of network, the company is faced with unprecedented opportunities and challenges. In order to further expand the business channels, the strategy and practice of customized business networking are implemented, but the results are not significant. In the introduction part of this paper, the research background, domestic and foreign research review, research methods and contents are expounded, and then the related theories of garment customization network are expounded. It lays a certain theoretical foundation for the research of this paper, and then analyzes the present situation and development environment of HB garment company's customization business network development, the existing strategy, and finally puts forward the improvement measures and suggestions. Hope to help HB clothing company customization business in the network era of market competitiveness.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.86;F724.6

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