Z集团股权众筹发展策略分析

发布时间：2018-07-24 10:16

【摘要】：股权众筹作为一种创新的互联网金融模式,正处于快速发展。在我国经济下行及结构调整的背景下,其对解决中小型及初创型企业融资困难、激活经济动力具有积极的促进作用。Z集团作为以制造为主的传统企业集团,在发展过程中面临成长动力不足、体制僵化等问题。为此,Z集团正积极探索开展金融及互联网业务,创新商业模式。推动产业的转型及升级。本文以Z集团股权众筹发展策略为对象,研究了众筹的定义、分类及其在国内的发展情况。阐述了Z集团的经营现状及发展问题,运用SWOT方法分析其股权众筹的内外部环境因素,论证Z集团发展股权众筹的作用及意义。综合Z集团自身特点及国内主流的股权众筹平台运营模式,在功能定位、内容建设、盈利模式、运作流程等方面提出Z集团股权众筹平台的发展策略。并就平台运作中可能存在的法律风险、信用风险、资金风险等,分析其风险内容其风险防范措施。本文认为,Z集团应当主动抓住股权众筹发展机遇,根据集团需求,在现有法律法规框架下,建立“线上+线下”的股权众筹平台运作模式。其中,线上模式围绕集团产业基础,优化产业生态圈建设,线下模式积极探索员工持股的运作机制。高度重视股权众筹运营中存在的风险,制定相应的风险防范措施,保证股权众筹平台的规范发展。希望藉由对Z集团股权众筹发展策略的研究,为我国企业集团借助股权众筹促进产业的升级和转型提供有益的参考意见。
[Abstract]:As an innovative Internet financial model, crowdfunding is developing rapidly. Under the background of economic downturn and structural adjustment in our country, it can solve the financing difficulties of small and medium-sized enterprises and start-up enterprises, and activate the economic power. Z Group is a traditional enterprise group with manufacturing as the main part. In the process of development, faced with the lack of growth momentum, rigid system and other problems. To this end, Z Group is actively exploring the development of financial and Internet business, innovative business models. Promote the transformation and upgrading of the industry. In this paper, we study the definition, classification and development of crowdfunding in Z Group. This paper expounds the management status and development problems of Z Group, analyzes the internal and external environmental factors of its stock rights crowdfunding by using SWOT method, and demonstrates the function and significance of Z Group's development of stock rights crowdfunding. This paper synthesizes Z Group's own characteristics and domestic mainstream stock crowdfunding platform operation mode, and puts forward the development strategy of Z Group's shareholding crowdfunding platform in the aspects of function orientation, content construction, profit model, operation process and so on. Based on the possible legal risk, credit risk, capital risk and so on in the platform operation, the paper analyzes the risk content of the platform and its risk prevention measures. This paper holds that the Group should take the initiative to seize the opportunity of the development of the stock rights crowdfunding and, according to the demand of the Group, establish a "on-line and off-line" mode of operation of the platform under the framework of the existing laws and regulations. Among them, the online mode revolves around the group industry foundation, optimizes the industrial ecological circle construction, and the offline mode actively explores the operation mechanism of employee stock ownership. We attach great importance to the risks existing in the operation of equity crowdfunding, formulate corresponding risk prevention measures, and ensure the standardized development of the stock rights crowdfunding platform. It is hoped that through the research on the development strategy of Z Group's stock rights crowdfunding, this paper will provide a useful reference for China's enterprise groups to promote the upgrading and transformation of the industry by means of shareholding crowdfunding.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F406.7;F426.4

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