KJP公司背光源模组（BLU）事业的发展战略的研究

发布时间：2018-08-23 08:56

【摘要】：对于现在的移动终端来说,显示屏幕已经成为了最重要的硬件参数之一。而为液晶显示屏幕提供光源必不可少的一部分的背光源模组(Back Light Unit,以下简称为BLU)也竞争越来越激烈。随着显示技术的研发不断更新换代以及中国本土企业的崛起,KJP公司的背光源模组事业的发展受到了巨大的挑战,如何在技术不断创新和竞争日益激烈的环境下长久生存发展下去,是KJP公司背光源模组事业未来面临的挑战。本文将结合目前背光源模组行业发展以及KJP公司自身所处的行业地位为背景,对KJP公司的背光源模组事业的发展战略进行研究。本论文将分以下几个部分进行阐述。首先论文主要针对背光源模组行业的现况及发展趋势进行阐述,接着介绍说明KJP公司的背光源模组事业的发展概况,然后通过PEST模型对KJP公司背光源模组事业的外部宏观环境以及其所受影响进行讨论分析,紧接着再通过波特五力模型对市场环境、产业竞争结构以及市场需求等进行重点分析,随后对企业背光源模组事业价值链进行剖析,并对其进行SWOT(优势、劣势、机会、威胁)探讨研究,通过以上分析总结进而提出发展战略的建议和设计。本文将采用文献研究和实证研究相结合的研究方法,引用企业战略发展的相关理论,借鉴行业典型发展模式以及其他学者对此行业的研究成果,同时结合KJP公司自身具体情况,提出自己的见解。希望本论文将对KJP公司的背光源模组事业的发展工作有一定的参考作用。
[Abstract]:Display screen has become one of the most important hardware parameters for mobile terminals. The backlight module (Back Light Unit,), which is an indispensable part of LCD screen, is becoming more and more competitive. With the continuous upgrading of display technology and the rise of local enterprises in China, the development of backlight module of KJP has been greatly challenged. How to survive and develop in the environment of technology innovation and fierce competition is the challenge of KJP backlight module in the future. Based on the development of backlight module industry and the industry status of KJP Company, this paper will study the development strategy of backlight module industry of KJP Company. This paper will be divided into the following parts to elaborate. First of all, the paper mainly describes the current situation and development trend of backlight module industry, and then introduces the development of backlight module industry of KJP company. Then, through the PEST model, the external macro environment and its impact on the backlight module of KJP Company are discussed and analyzed, and then the market environment, industrial competition structure and market demand are analyzed emphatically through Porter's five-force model. Then the enterprise backlight module business value chain is analyzed, and the SWOT (strengths, weaknesses, opportunities, threats) is discussed and studied, and the suggestions and design of the development strategy are put forward through the above analysis and summary. This paper will adopt the research method of combining literature research and empirical research, quote the relevant theories of enterprise strategic development, draw lessons from the typical development model of the industry and other scholars' research results of this industry, and combine with the specific situation of KJP Company itself. Put forward one's own opinion. It is hoped that this paper will be a reference for the development of backlight module of KJP Company.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F416.6;F272

【相似文献】