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苏州固锝公司经营幸福企业的调查研究报告

发布时间:2018-08-29 18:44
【摘要】:当今的经济形势及市场的竞争,使得现今企业的经营越发不容易,企业家也都在找寻更好的企业经营之道。随着时代的发展、社会的进步,越来越多的企业开始关注企业文化的建设,企业文化已经成为企业发展的重要因素和推动力,同时企业文化对企业发展的促进作用逐渐突显,它唤起了人们对企业深层次软实力的关注与思考。在苏州,有家名为“固锝”的有限公司,通过从中国优秀的传统文化中找到能够体现自己核心价值观的文化基因,以中国优秀的传统文化中的根基文化诸如《弟子规》、《了凡四训》等来构建企业自己的文化体系,以此来经营幸福企业,提出要把企业当做“家”来爱护和经营,把所有的员工当做“家人”。固锝认为企业的价值,在于员工的幸福和客户的感动,这是苏州固锝经营企业的价值观,从而也形成了独有的幸福企业八大模块,在具体推广、实施的过程中,通过引导企业员工的行为与企业的核心理念相一致,从而成为企业与员工的心理纽带,形成和谐的劳资关系,推动企业发展。中国传统文化是中国古圣先贤几千年经验、智慧的结晶,其核心就是道德教育。在当前文化缺失、物欲横流的大环境下,有不少人误认为道德是限制人们行为的条条框框。其实,有道德的生活才是真正正常、幸福的生活。本文通过对苏州固锝公司经营幸福企业这一实例进行调查研究,利用现场调研、访谈及调查问卷等方法,分析、总结、提炼企业运用中国传统文化获取成功的宝贵经验,体现别样现代企业管理智慧。展示企业应当为社会和谐以及员工的幸福而存在,而不能只是为了创造经济效益的单一目标而存在。藉此提供传统企业向幸福企业转型的模式参考,希望这样一个幸福企业的版本可以多多复制。
[Abstract]:Today's economic situation and market competition make the management of enterprises more and more difficult, entrepreneurs are also looking for a better way to manage enterprises. With the development of the times and the progress of the society, more and more enterprises begin to pay attention to the construction of corporate culture. Corporate culture has become an important factor and driving force for the development of enterprises. At the same time, the role of corporate culture in promoting the development of enterprises has gradually become prominent. It evokes people's concern and thinking about the deep soft power of enterprises. In Suzhou, there is a limited company called "solid technetium", which finds a cultural gene from China's excellent traditional culture that can embody its core values. The basic culture in China's excellent traditional culture, such as "disciple rules", "the four disciplines", etc., is used to build up the enterprise's own cultural system, so as to run a happy enterprise. It is proposed that the enterprise should be treated as a "home" to love and operate. Treat all employees as "family". Solid technetium believes that the value of an enterprise lies in the happiness of its employees and the touch of its customers. This is the value of the enterprise in Suzhou, and thus forms a unique eight modules of a happy enterprise, in the course of concrete promotion and implementation. By guiding the behavior of the employees and the core idea of the enterprise, it becomes the psychological link between the enterprise and the staff, forms the harmonious labor relations, and promotes the development of the enterprise. Chinese traditional culture is the crystallization of thousands of years of experience and wisdom of Chinese ancient saints and sages, the core of which is moral education. In the current environment of lacking culture and material desire, many people think that morality is the rule that restricts people's behavior. In fact, the moral life is the real normal, happy life. In this paper, through the investigation and study of the case of Suzhou Gudang Company's happy enterprise, the paper analyzes, summarizes and refines the valuable experience of the enterprises using traditional Chinese culture to obtain success by using the methods of field investigation, interview and questionnaire, etc. Reflect other modern enterprise management wisdom. Enterprises should exist for the sake of social harmony and the happiness of employees, not just for the purpose of creating economic benefits. In order to provide a model reference for the transformation of traditional enterprises to happy enterprises, I hope the version of such a happy enterprise can be copied.
【学位授予单位】:兰州大学
【学位级别】:硕士
【学位授予年份】:2015
【分类号】:F426.63;F270

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