S电力设计院竞争战略研究

发布时间：2018-09-04 17:09

【摘要】：从2002年国发5号文件明确电力改革方案开始,勘测设计企业面临由国家控股改制为企业竞争的局面。在国家政策的指导下,国有电力企业进行优化重组,打破垄断,适应市场规律,与国际接轨。电力勘测设计行业的市场正在逐渐开放,从计划经济时代的完全垄断市场过渡到接轨国际的完全竞争市场。缺乏必要的竞争意识已经成为所有电力勘测设计企业必须考虑并解决的问题,这影响到企业能否继续生存与长期发展。S电力设计院目前还没有建立完全适合企业的竞争战略,作为行业领军企业,体量庞大,业务繁多,必须在现在占据国内市场份额较大的优势上总结形成适合企业的竞争战略,以期尽快取得市场竞争优势,使企业能够生存并持久的发展。本文以S电力设计院为研究对象,详细对外部宏观环境、内部环境进行分析,建立SWOT矩阵对S电力设计院自身的优势和劣势、面临的机会和威胁进行汇总和提出应对措施,分析得出差异化竞争战略是最适合当前S电力设计院的竞争战略。国内所有的180个电力设计企业尚未形成完善的竞争战略,本文主要在以下方面提出创新性意见：(1)通过分析S电力设计院的实际情况,提出营造差异化的具体实施方法和保障措施：在打造企业核心竞争力的基础上,创建品牌、服务、市场、质量管理等差异化；塑造企业文化,建立科学管理体系,调整组织结构,建立资源配置机制,最终建立学习型组织等方面来保障竞争战略的实现。(2)详细剖析S电力设计院当前的组织架构,有针对性的提出建议：将现有的职能部门进一步细分、成立业务支持部门、增加业务领导层、成立专门的培训机构、增设新能源开发部室等,使S电力设计院的矩阵式组织结构更加扁平化,以项目管理为中心,从组织构架上与国际市场接轨。(3)目前国内的勘测设计企业还没有成型的竞争战略,S电力设计院竞争战略的制定具有其特殊性和很好的延展性,竞争战略的实施和保障对整个电力勘测设计行业都有重大的借鉴意义,对我国能顺利接轨国际市场也有非凡的意义。
[Abstract]:Since 2002, when the plan of electric power reform was clearly defined in document No. 5 of Guofa, survey and design enterprises were faced with the situation that the system of survey and design was changed from state control to enterprise competition. Under the guidance of the national policy, the state-owned electric power enterprise carries on the optimized reorganization, breaks the monopoly, adapts the market law, and connects with the international. The market of electric power survey and design industry is opening up gradually, from the complete monopoly market in the planned economy era to the completely competitive market in line with the international market. The lack of necessary competitive consciousness has become a problem that must be considered and solved by all electric power survey and design enterprises, which affects whether the enterprise can survive and develop for a long time. At present, the electric power design institute has not established a competitive strategy that is fully suitable for the enterprise. As a leading enterprise in the industry, it has a large volume and a wide range of services. It is necessary to sum up and form a competitive strategy suitable for the enterprise on the basis of its large share of the domestic market now, in order to obtain the competitive advantage in the market as soon as possible. To enable the enterprise to survive and sustainable development. This paper takes S Electric Power Design Institute as the research object, analyzes the external macro environment and internal environment in detail, establishes the SWOT matrix to sum up the strengths and weaknesses of S Electric Power Design Institute, the opportunities and threats it faces, and puts forward some countermeasures. It is concluded that the differentiated competitive strategy is the most suitable for the current S electric power design institute. All 180 domestic electric power design enterprises have not formed a perfect competitive strategy. This paper mainly puts forward some innovative suggestions in the following aspects: (1) by analyzing the actual situation of S electric power design institute, The concrete implementation methods and guarantee measures of building differentiation are put forward, such as building brand, service, market and quality management on the basis of building core competence of enterprises, shaping enterprise culture, establishing scientific management system, and so on. Adjust the organizational structure, set up the resource allocation mechanism, and finally establish the learning organization to ensure the realization of the competitive strategy. (2) analyze the current organization structure of S Electric Power Design Institute in detail. Targeted suggestions: further subdivide existing functional departments, set up business support departments, increase business leadership, set up specialized training institutions, create new energy development departments, etc. Make the matrix organization structure of S electric power design institute more flat, take project management as the center, From the organizational structure and international market. (3) at present, the domestic survey and design enterprises have not formed the competitive strategy. The formulation of the competitive strategy of S electric power design institute has its particularity and good ductility. The implementation and guarantee of competitive strategy have great reference significance for the whole electric power survey and design industry, and also have special significance for our country to be able to connect with the international market smoothly.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F426.61;F271

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