产品多元化对企业绩效的影响——资源异质性与国际化的调节效应检验

发布时间：2018-10-05 20:08

【摘要】：转型经济体中许多企业把产品多元化当作发展壮大的首选,而产品多元化具有"折价"和"溢价"截然不同的效果,产品多元化和企业绩效关系的研究存在争议性地多种观点。本文从多元化不同维度的内部联动和资源配置的角度,检验国际化和资源异质性对产品多元化与企业绩效的调节作用。以A股1174家中国制造企业上市公司为研究样本,通过多阶段最小二乘法进行分析,结果表明:国际化在产品多元化和企业绩效之间起着正向调节作用;资源异质性中,财务资源和营销资源优势对产品多元化与企业绩效关系的正向调节作用显著,但技术资源的调节作用并未得到支持。本文的研究回应了资源基础学派对产品多元化与绩效关系研究探寻新的中间变量号召,对企业总体层面战略选择、资源与能力及其组合的培育具有借鉴意义。
[Abstract]:In the transition economies, many enterprises regard product diversification as the first choice for development and expansion, and product diversification has distinct effects of "discount" and "premium". There are many controversial views on the relationship between product diversification and enterprise performance. From the perspective of internal linkage and resource allocation of different dimensions of diversification, this paper examines the regulatory effects of internationalization and resource heterogeneity on product diversification and enterprise performance. Taking 1174 Chinese manufacturing companies listed in A shares as the research sample, the results show that internationalization plays a positive role in regulating product diversification and enterprise performance. The advantages of financial resources and marketing resources play a significant positive role in regulating the relationship between product diversification and enterprise performance, but the regulatory role of technical resources has not been supported. The research in this paper responds to the call of exploring new intermediate variables in the research of the relationship between product diversification and performance, which can be used for reference in the strategic choice, resource, ability and combination of enterprises at the overall level.
【作者单位】：中国地质大学(武汉)经济管理学院;
【基金】：教育部人文社科研究规划资助项目(15YJA630045) 中国博士后科学基金资助资助项目(130070) 中国地质大学(武汉)中央高校基本科研业务费专项资金资助项目(CUGL140423)
【分类号】：F406.7;F425;F832.51

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