万朗集团国际化战略制定与实施研究
发布时间：2018-10-12 19:55
【摘要】：近几年来, “走出去”战略已成为企业发展的方向。随着国家“一带一路”战略的提出和实施,境外企业投资管理法律法规的完善和境外融资渠道的逐渐扩展,海内外投资对比优势渐显,这些都为加快中国企业的“走出去”步伐提供了基础和条件。基于国际经济一体化和企业“走出去”的国家战略,中国企业如何进行国际化是一个亟待研究的问题。在中国企业国际化的进程中,失败的教训多,成功的经验少。如果能从理论上和实践上对这个问题进行研究,总结成功的经验和失败的教训,帮助企业找到国际化成功的法宝,将具有非常重要的理论意义和现实意义。本文以对外直接投资理论为研究基础,对万朗集团国际化战略的制定和实施过程进行分析和研究,总结万朗集团在国际化战略实施过程中的成功经验,分析国际化经营中遇到的困难和问题,提出解决问题的措施。本文共分为五章。第一章为绪论,主要阐述本文的研究背景和意义、介绍国内外研究现状,展示本文研究思路和方法以及创新点和特色等。第二章是相关概念和理论基础,主要介绍相关概念和对外直接投资理论。第三章是万朗集团国际化战略的制定,主要介绍万朗集团概况、集团国际化战略的制定背景和战略框架。第四章主要分析万朗集团国际化战略实施中遇到的难题和解决方案,总结成功经验。第五章为本文结论和启示。通过研究,本文认为对外直接投资理论体系中,对企业国际化最有价值的理论是“垄断优势理论”,万朗集团国际化战略实施的成功,在于万朗集团具备竞争对手无法比拟的竞争优势。本文的启示是：1、企业在国际化经营中要想立于不败之地,必须拥有行业内的垄断优势；2、政府要积极鼓励和推进中小企业走出去,加大对中小企业“走出去”的政策与资金扶持；3、海外投资的企业要修炼内功,激发内部建设动力,全面促进国际化能力升级；4、中小企业应当加大对跨国经营管理人才的培养,建设一支“走出去”的海外管理精英团队。本文的研究结论对众多正在进行国际化的中国企业具有重要的理论意义和实践参考价值。
[Abstract]:In recent years, "go out" strategy has become the direction of enterprise development. With the development and implementation of the national "Belt and Road" strategy, the improvement of the laws and regulations governing the investment of overseas enterprises and the gradual expansion of overseas financing channels, the comparative advantages of investment at home and abroad have gradually become apparent. All these have provided the foundation and condition for speeding up the "going out" step of Chinese enterprises. Based on the national strategy of international economic integration and "going out", how to internationalize Chinese enterprises is an urgent problem to be studied. In the process of internationalization of Chinese enterprises, there are many lessons to fail and few experiences to succeed. If we can study this problem theoretically and practically, sum up the experience of success and the lessons of failure, and help enterprises find the magic weapon of internationalization success, it will have very important theoretical and practical significance. Based on the theory of foreign direct investment, this paper analyzes and studies the formulation and implementation process of the international strategy of Wanrang Group, and summarizes the successful experience of the Group in the implementation of international strategy. This paper analyzes the difficulties and problems encountered in the international operation, and puts forward some measures to solve the problems. This paper is divided into five chapters. The first chapter is the introduction, mainly describes the research background and significance of this paper, introduces the current research situation at home and abroad, shows the research ideas and methods, as well as innovative points and characteristics. The second chapter is the related concepts and theoretical basis, mainly introduces the related concepts and foreign direct investment theory. The third chapter is the formulation of the international strategy of Wanrang Group, mainly introduces the general situation of Wanrang Group, the background and strategic framework of the Group's internationalization strategy. Chapter four mainly analyzes the problems and solutions encountered in the implementation of Wanlang Group's internationalization strategy, and summarizes the successful experiences. The fifth chapter is the conclusion and enlightenment of this paper. Through the research, this paper holds that the most valuable theory in the theory system of foreign direct investment is the "monopoly advantage theory", and the successful implementation of the international strategy of Wanlong Group. Lies in the Wanlong group has the competitive advantage which the competitor cannot compare. The enlightenment of this paper is as follows: 1, if enterprises want to be invincible in their international operation, they must have the monopoly advantage in the industry; 2, the government should actively encourage and promote the small and medium-sized enterprises to go out. Increasing the policy and financial support for the small and medium-sized enterprises to "go out"; 3, enterprises investing abroad should train their internal work, stimulate the internal construction power, and promote the upgrading of the internationalization ability; Fourth, small and medium-sized enterprises should increase the training of transnational management talents and build an overseas management elite team. The conclusion of this paper is of great theoretical significance and practical reference value to many Chinese enterprises in the process of internationalization.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F272
本文编号：2267403
[Abstract]:In recent years, "go out" strategy has become the direction of enterprise development. With the development and implementation of the national "Belt and Road" strategy, the improvement of the laws and regulations governing the investment of overseas enterprises and the gradual expansion of overseas financing channels, the comparative advantages of investment at home and abroad have gradually become apparent. All these have provided the foundation and condition for speeding up the "going out" step of Chinese enterprises. Based on the national strategy of international economic integration and "going out", how to internationalize Chinese enterprises is an urgent problem to be studied. In the process of internationalization of Chinese enterprises, there are many lessons to fail and few experiences to succeed. If we can study this problem theoretically and practically, sum up the experience of success and the lessons of failure, and help enterprises find the magic weapon of internationalization success, it will have very important theoretical and practical significance. Based on the theory of foreign direct investment, this paper analyzes and studies the formulation and implementation process of the international strategy of Wanrang Group, and summarizes the successful experience of the Group in the implementation of international strategy. This paper analyzes the difficulties and problems encountered in the international operation, and puts forward some measures to solve the problems. This paper is divided into five chapters. The first chapter is the introduction, mainly describes the research background and significance of this paper, introduces the current research situation at home and abroad, shows the research ideas and methods, as well as innovative points and characteristics. The second chapter is the related concepts and theoretical basis, mainly introduces the related concepts and foreign direct investment theory. The third chapter is the formulation of the international strategy of Wanrang Group, mainly introduces the general situation of Wanrang Group, the background and strategic framework of the Group's internationalization strategy. Chapter four mainly analyzes the problems and solutions encountered in the implementation of Wanlang Group's internationalization strategy, and summarizes the successful experiences. The fifth chapter is the conclusion and enlightenment of this paper. Through the research, this paper holds that the most valuable theory in the theory system of foreign direct investment is the "monopoly advantage theory", and the successful implementation of the international strategy of Wanlong Group. Lies in the Wanlong group has the competitive advantage which the competitor cannot compare. The enlightenment of this paper is as follows: 1, if enterprises want to be invincible in their international operation, they must have the monopoly advantage in the industry; 2, the government should actively encourage and promote the small and medium-sized enterprises to go out. Increasing the policy and financial support for the small and medium-sized enterprises to "go out"; 3, enterprises investing abroad should train their internal work, stimulate the internal construction power, and promote the upgrading of the internationalization ability; Fourth, small and medium-sized enterprises should increase the training of transnational management talents and build an overseas management elite team. The conclusion of this paper is of great theoretical significance and practical reference value to many Chinese enterprises in the process of internationalization.
【学位授予单位】：安徽大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F272
【相似文献】
相关期刊论文 前8条
1 陈华;厂商垄断优势理论与我国境外企业特有优势提高的分析[J];财贸研究;2001年02期
2 韩阳;;垄断优势理论的作用机理分析[J];现代经济信息;2012年21期
3 逄增辉;国际直接投资理论的发展与演变[J];经济评论;2004年01期
4 毛良伟;刁立平;;跨国直接投资理论和跨国公司对中国的直接投资[J];全国商情(经济理论研究);2009年01期
5 吕宁;;国际直接投资理论研究[J];中外企业家;2013年28期
6 任易;;国际直接投资理论流派回顾与评价——兼谈对中国的启示[J];中国经贸;2008年03期
7 林涌;“以市场换技术”战略的反思[J];统计与决策;2002年09期
8 ;[J];;年期
相关重要报纸文章 前1条
1 王付永;产业升级要有但开风气不为师的气魄和智慧[N];东莞日报;2010年
相关硕士学位论文 前3条
1 张芳芳;万朗集团国际化战略制定与实施研究[D];安徽大学;2015年
2 朱志鹏;河南省利用外商直接投资研究[D];中国地质大学（北京）;2013年
3 赵莹莹;外商直接投资及对我国国民经济的影响[D];东北财经大学;2005年
，本文编号：2267403
本文链接：https://www.wllwen.com/qiyeguanlilunwen/2267403.html
