A卫星通信应用企业发展战略研究

发布时间：2018-11-25 07:20

【摘要】：卫星通信应用行业隶属于卫星产业,是近十年来随着国家的部委的企业化改革和管控政策的放宽,新诞生并发展起来的新兴行业。随着国家经济大环境的变化以及政策的新导向,卫星整个产业迎来了发展的春天。一方面,高科技行业作为大多数国家都会鼓励的发展方向,一直以来都受到国家的重视,在新制定的“十三五”规划中,高科技行业再次被强调为下一阶段的发展重点;另一方面,国家进一步放开对卫星业务的管制制度,允许民营企业加深行业介入的程度,从而使得民营企业可以参与到技术研发、信道运营、方案实施等各项业务中来。A企业作为进入卫星通信应用行业较早的一批企业,如何分析并制定合理的企业战略,抓住国家政策导向机遇,充分发挥出企业的竞争优势壮大企业规模,是企业当前面临的主要课题。本文按照分析、制定、实施与保障的一般方法,对A企业的战略进行详细研究。首先,对我国卫星通信应用行业的现状及发展趋势进行分析,分别应用五力模型和PEST分析理论对企业所处的外部与自身内部环境进行分析;其次,通过结合外部评价(EFE)矩阵和内部评价(IFE)矩阵的定量分析方式,进行SWOT定量分析找出A企业的战略定位,并以此为依据建立企业战略发展方案；最后,制定企业战略的实施与保障方案。希望通过本文的战略研究,对A卫星通信应用企业以及同类型的企业在未来的发展过程中提供一些建议和帮助。
[Abstract]:Satellite communication application industry belongs to satellite industry. It is a new industry which has been born and developed in recent ten years with the reform of enterprise and the relaxation of control policy. With the change of the national economic environment and the new guidance of the policy, the whole satellite industry ushered in the spring of development. On the one hand, the high-tech industry, as the development direction that most countries will encourage, has been attached great importance to by the state all the time. In the newly formulated "13th Five-Year Plan", the high-tech industry is again emphasized as the focus of the next stage of development. On the other hand, the state has further liberalized its control system on satellite business, allowing private enterprises to deepen their involvement in the industry, so that private enterprises can participate in technological research and development and channel operation. As a group of enterprises that entered the satellite communication application industry earlier, how to analyze and formulate a reasonable enterprise strategy and seize the opportunity of national policy guidance, Giving full play to the competitive advantage of enterprises to strengthen the scale of enterprises is the main subject facing enterprises. According to the general methods of analysis, formulation, implementation and guarantee, this paper makes a detailed study on the strategy of Enterprise A. Firstly, the present situation and development trend of satellite communication industry in China are analyzed, and the external and internal environment of the enterprise are analyzed by applying the five-force model and PEST analysis theory respectively. Secondly, through the combination of external evaluation of (EFE) matrix and internal evaluation of (IFE) matrix quantitative analysis, SWOT quantitative analysis to find out the strategic positioning of enterprise A, and based on the establishment of enterprise strategic development plan; Finally, the implementation of the enterprise strategy and protection program. It is hoped that through the strategic research in this paper, some suggestions and help will be provided to the A satellite communication application enterprises and the same type of enterprises in the future development process.
【学位授予单位】：北京交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.5;F272

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