“中国元素”服装品牌的跨文化传播研究
发布时间：2018-12-28 14:15
【摘要】：“中国元素”来源于中华文化,是对我国几千年文化沉淀中精华的提炼,“中国元素”通过各种或抽象或具体的方式来体现中国文化。服装品牌的发展是以经济的发展为支柱的,伴随着中国经济、文化、政治实力的增强,我国的服装品牌得到了极大的发展。在新世纪“中国元素”广受追捧,借助这一时尚风把服装设计与其结合,形成“中国元素”的服装品牌,不仅展现了中华文化的无限魅力,也推动了跨文化传播在世界的影响力。笔者通过查阅众多的相关文献,并结合所学的多种理论,比如跨文化传播学、符号学等,分析研究融入“中国元素”的服装品牌的跨文化特点,首先介绍“中国元素”相关概念和理论,进而研究其服装品牌跨文化传播的实现方式,并研究文化差异在传播过程中的阻碍性,分析传播过程中所存有的各种问题,并由此提出相应的对策。具体从内容上看,全文共分为六个部分。绪论部分主要是梳理了与本课题有关的国内外研究现状,找到相关的理论支持。第二章主要解读和界定了“中国元素”以及跨文化传播等相关理论概念。在第三章中,探讨了“中国元素”服装品牌的影响因素。第四章,主要分析总结如何实现“中国元素”服装品牌的跨文化传播及其在这个过程中所存有的各种问题。第五章则是根据第四章提出的问题提出了可行性建议。在结语部分,笔者对本课题做了粗略的总结。
[Abstract]:"Chinese elements", derived from Chinese culture, is an extraction of the essence of Chinese culture for thousands of years. "Chinese elements" embody Chinese culture in various abstract or concrete ways. The development of clothing brand is based on the development of economy. With the strengthening of Chinese economy, culture and political strength, the clothing brand of our country has been greatly developed. In the new century, "Chinese element" is widely sought after. With the help of this fashion style, clothing design is combined with it to form a clothing brand of "Chinese element", which not only shows the infinite charm of Chinese culture, It also promotes the influence of cross-cultural communication in the world. By referring to many relevant documents and combining with various theories, such as cross-cultural communication, semiotics, etc, the author analyzes and studies the cross-cultural characteristics of clothing brands integrated with "Chinese elements". First of all, it introduces the concept and theory of "Chinese elements", and then studies the ways to achieve cross-cultural communication of clothing brands, studies the obstacles of cultural differences in the process of communication, and analyzes the various problems existing in the process of communication. The corresponding countermeasures are put forward. From the content, the full text is divided into six parts. The introduction part mainly combs the domestic and foreign research status related to this topic, finds the related theory support. The second chapter mainly interprets and defines the relevant theoretical concepts of Chinese elements and cross-cultural communication. In the third chapter, the influence factors of Chinese element clothing brand are discussed. The fourth chapter mainly analyzes and summarizes how to realize the cross-cultural communication of "Chinese element" clothing brand and the various problems existing in the process. The fifth chapter is according to the fourth chapter put forward the question put forward the feasibility suggestion. In the conclusion part, the author makes a rough summary of this subject.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.86
本文编号：2394056
[Abstract]:"Chinese elements", derived from Chinese culture, is an extraction of the essence of Chinese culture for thousands of years. "Chinese elements" embody Chinese culture in various abstract or concrete ways. The development of clothing brand is based on the development of economy. With the strengthening of Chinese economy, culture and political strength, the clothing brand of our country has been greatly developed. In the new century, "Chinese element" is widely sought after. With the help of this fashion style, clothing design is combined with it to form a clothing brand of "Chinese element", which not only shows the infinite charm of Chinese culture, It also promotes the influence of cross-cultural communication in the world. By referring to many relevant documents and combining with various theories, such as cross-cultural communication, semiotics, etc, the author analyzes and studies the cross-cultural characteristics of clothing brands integrated with "Chinese elements". First of all, it introduces the concept and theory of "Chinese elements", and then studies the ways to achieve cross-cultural communication of clothing brands, studies the obstacles of cultural differences in the process of communication, and analyzes the various problems existing in the process of communication. The corresponding countermeasures are put forward. From the content, the full text is divided into six parts. The introduction part mainly combs the domestic and foreign research status related to this topic, finds the related theory support. The second chapter mainly interprets and defines the relevant theoretical concepts of Chinese elements and cross-cultural communication. In the third chapter, the influence factors of Chinese element clothing brand are discussed. The fourth chapter mainly analyzes and summarizes how to realize the cross-cultural communication of "Chinese element" clothing brand and the various problems existing in the process. The fifth chapter is according to the fourth chapter put forward the question put forward the feasibility suggestion. In the conclusion part, the author makes a rough summary of this subject.
【学位授予单位】：武汉纺织大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F274;F426.86
【参考文献】
相关期刊论文 前1条
1 方军;;“快速服装”为什么成功?[J];中国电子商务;2006年11期
相关硕士学位论文 前1条
1 郑夙夙;新媒体背景下我国服装品牌传播策略研究[D];华东师范大学;2011年
，本文编号：2394056
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