中海油销售服务分公司销售人员培训体系优化研究
发布时间：2019-05-16 12:17
【摘要】：二十一世纪,随着知识经济时代的到来以及互联网技术的不断发展,给企业经营发展提出了不小的挑战,然而,挑战与机遇并存。作为一家大型的国际能源公司,中国海洋石油公司必须要抓住市场机遇,积极应对各种挑战,加强对企业人力资源的不断投入,积极培养和挖掘各类专业性人才,这样才能使公司在激烈的市场竞争中立于不败之地。就像克里曼-斯通曾经这样阐述,“企业员工真正的福利就是不断接受培训进行自我提升”,“企业付出的真正成本就是没有对员工进行有效培训”。目前,由于相对落后的管理理念以及国有企业相对保守的管理体制,中国海洋石油公司与其他国外大型能源公司相比,管理理念相对落后,人力资源管理水平较低,员工培训投入相对不足,培训方式及方法有待于进一步提升。因此,要提升中国海油在国际环境中的竞争力,提高企业内部的管理水平,提升企业在本行业中的主导地位,企业就必须加强人才队伍建设,提升人力资源培训力度,不断培养和发掘专业性人才。与此同时,优化中海油人力资源的培训效果是增加企业国内外竞争力、有效培养企业专业性人才的内在要求,也是保障国家经济繁荣和社会稳定的重要因素。因此,就中海油销售服务分公司销售人员培训体系优化效果研究势在必行。本文从中海油销售服务公司销售人员人力资源培训的相关理论分析入手,提出并解释了涉及的概念,对中海油人力资源培训的实际情况、存在的相关问题以及原因进行了详细的阐述与分析,并就现状提出了优化中海油销售服务公司销售人员人力资源培训的对策。通过对中海油培训体系的研究,以促进中海油销售服务公司销售人员人力资源培训工作有所裨益。
[Abstract]:In the 21 century, with the advent of the era of knowledge economy and the continuous development of Internet technology, there are no small challenges to the development of enterprise management. However, challenges and opportunities coexist. As a large international energy company, CNOOC must seize the market opportunity, actively meet all kinds of challenges, strengthen the continuous investment in human resources of enterprises, and actively train and tap all kinds of professional talents. Only in this way can the company remain invincible in the fierce market competition. As Kliman Stone once said, "the real benefit of employees is to constantly receive training for self-improvement," and "the real cost for companies is that they don't train their employees effectively." At present, due to the relatively backward management concept and the relatively conservative management system of state-owned enterprises, compared with other large foreign energy companies, the management concept of CNOOC is relatively backward and the level of human resources management is lower. Staff training investment is relatively insufficient, training methods and methods need to be further improved. Therefore, in order to enhance the competitiveness of CNOOC in the international environment, improve the internal management level of enterprises, and enhance the leading position of enterprises in their own industry, enterprises must strengthen the construction of talent team and enhance the training of human resources. Constantly train and explore professional talents. At the same time, optimizing the training effect of CNOOC human resources is the internal requirement to increase the competitiveness of enterprises at home and abroad and effectively train professional talents, and it is also an important factor to ensure the prosperity of the national economy and social stability. Therefore, it is imperative to study the optimization effect of sales staff training system in CNOOC sales Service Branch. This paper starts with the theoretical analysis of the human resources training of the sales staff of CNOOC sales Service Company, and puts forward and explains the concepts involved and the actual situation of the human resources training of CNOOC. This paper expounds and analyzes the existing problems and causes in detail, and puts forward some countermeasures for optimizing the human resources training of the sales staff of CNOOC sales and Service Company according to the present situation. Through the research of CNOOC training system, it is beneficial to promote the human resource training of sales staff of CNOOC sales Service Company.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F426.22
[Abstract]:In the 21 century, with the advent of the era of knowledge economy and the continuous development of Internet technology, there are no small challenges to the development of enterprise management. However, challenges and opportunities coexist. As a large international energy company, CNOOC must seize the market opportunity, actively meet all kinds of challenges, strengthen the continuous investment in human resources of enterprises, and actively train and tap all kinds of professional talents. Only in this way can the company remain invincible in the fierce market competition. As Kliman Stone once said, "the real benefit of employees is to constantly receive training for self-improvement," and "the real cost for companies is that they don't train their employees effectively." At present, due to the relatively backward management concept and the relatively conservative management system of state-owned enterprises, compared with other large foreign energy companies, the management concept of CNOOC is relatively backward and the level of human resources management is lower. Staff training investment is relatively insufficient, training methods and methods need to be further improved. Therefore, in order to enhance the competitiveness of CNOOC in the international environment, improve the internal management level of enterprises, and enhance the leading position of enterprises in their own industry, enterprises must strengthen the construction of talent team and enhance the training of human resources. Constantly train and explore professional talents. At the same time, optimizing the training effect of CNOOC human resources is the internal requirement to increase the competitiveness of enterprises at home and abroad and effectively train professional talents, and it is also an important factor to ensure the prosperity of the national economy and social stability. Therefore, it is imperative to study the optimization effect of sales staff training system in CNOOC sales Service Branch. This paper starts with the theoretical analysis of the human resources training of the sales staff of CNOOC sales Service Company, and puts forward and explains the concepts involved and the actual situation of the human resources training of CNOOC. This paper expounds and analyzes the existing problems and causes in detail, and puts forward some countermeasures for optimizing the human resources training of the sales staff of CNOOC sales and Service Company according to the present situation. Through the research of CNOOC training system, it is beneficial to promote the human resource training of sales staff of CNOOC sales Service Company.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272.92;F426.22
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