基于熵值TOPSIS模型的Kindle创意产品优化评价

发布时间：2019-08-26 11:17

【摘要】：产品优化是企业进行产品创新的重要方式,针对Kindle电子阅读器创意产品的持续优化,从Kindle的性能角度出发,建立电子阅读器性能评价指标体系,选取2007—2014年Kindle创意产品性能指标数据,采用熵值TOPSIS模型对Kindle创意产品性能进行定量评价。评价结果显示Kindle创意产品性能随着优化指标值的逐年增加而增强。根据评价结果,提出Kindle电子阅读器为了适应竞争的市场、满足多变的消费者需求,应不断加强创意产品优化效果。最后对Kindle电子创意产品的优化发展进行展望。
[Abstract]:The product optimization is an important way for enterprises to carry out product innovation, aiming at the continuous optimization of the innovative products of the Kindle electronic reader, starting from the Kindle's performance angle, the performance evaluation index system of the electronic reader is established, and the performance index data of the Kindle creative product in 2007-2014 is selected, The performance of the Kindle's creative products was quantitatively evaluated by using the entropy-valued TOPSIS model. The evaluation results show that the product performance of the Kindle is enhanced with the increasing of the optimization index value. Based on the results of the evaluation, it is proposed that the Kindle e-reader should continuously strengthen the optimization effect of the creative products in order to meet the competitive market and satisfy the changing consumer demand. Finally, the paper looks forward to the development of the Kindle e-creative products.
【作者单位】：哈尔滨理工大学管理学院;哈尔滨理工大学高新技术产业发展研究中心;
【基金】：国家自然科学基金资助项目(71373061) 国家哲学社会科学基金资助项目(13BJY074) 教育部人文社会科学研究面上项目(10YJC630133) 黑龙江省高等学校哲学社会科学创新团队建设计划资助(TD201203) 博士后研究人员落户黑龙江科研启动基金一等资助(LBH-Q14088)
【分类号】：F416.6;F273.2

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