时尚感知可持续性对消费者购买意愿的影响：价格意识的调节作用

发布时间：2024-02-23 20:04

　　

【文章页数】：91 页

【学位级别】：硕士

【文章目录】：
Abstract
Chapter1 Introduction
    1.1 Background of Study
        1.1.1 Harmful Effects of Fast Fashion Industry
        1.1.2 Garment Industry in Cambodia
        1.1.3 Addressing Sustainable Fashion
    1.2 Research Question Statement and Research Gaps
        1.2.1 Research Question Statement
        1.2.2 Research Gaps
    1.3 Research Objectives
    1.4 Significance of the Study
        1.4.1 Theoretical Significance
        1.4.2 Practical Significance
Chapter2 Literature Review
    2.1 Define“Sustainability”
    2.2 Triple Bottom Line of Sustainability
        2.2.1 Economic Sustainability
        2.2.2 Environmental Sustainability
        2.2.3 Social Sustainability
    2.3 Consumer Purchase Intention
        2.3.1 Sustainability and Consumer Purchase Intention
    2.4 Price Consciousness
        2.4.1 Price Consciousness and Consumer Purchase Intention
    2.5 Conclusion
Chapter3 Research Model and Hypothesis
    3.1 Research Model
    3.2 Hypothesis Development
Chapter4 Research Methodology
    4.1 Research Type
    4.2 Research Design
        4.2.1 Sampling Design
        4.2.2 Data Collection
        4.2.3 Questionnaires Design
    4.3 Analysis Methods
    4.4 Construct Variable Measurements
    4.5 Reliability and Validity
    4.6 Harman’s Single-Factor Test
Chapter5 Results and Empirical Analysis
    5.1 Demographic Profile Analysis
    5.2 Descriptive Statistic Analysis
    5.3 Correlation Analysis
    5.4 Multiple Regression Analysis
    5.5 Results and Discussion
Chapter6 Conclusion
    6.1 Conclusion
    6.2 Theoretical Contribution
    6.3 Practical Contribution
    6.4 Limitation of Research and Further Study
References
Appendix
    Appendix A.The Cover Letter of the Questionnaires
    Appendix B.Questionnaire
    Appendix C.Gender and Age of Responders
    Appendix D.Educational and Occupation of Responders
    Appendix E.Monthly Income and Monthly Expense on Clothes of Responders
    Appendix F.Survey Responses for Economic Dimension of Sustainability
    Appendix G.Survey Responses for Environmental Dimension of Sustainability
    Appendix H.Survey Responses for Social Dimension of Sustainability
    Appendix I.Survey Responses for Price Consciousness
    Appendix J.Survey Responses for Consumer Purchase Intention
    Appendix K. Harman’s Single-Factor Test
Acknowledgement



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