数字版权环境下的电子书盈利模式研究

发布时间：2018-07-06 12:21

本文选题：数字出版 + 电子书　；参考：《北京印刷学院》2010年硕士论文

【摘要】：近十年,随着各种先进技术在出版行业中的应用,数字出版日趋显露迅猛发展之势,使出版行业焕发出青春和活力。目前,数字出版正以如火如荼之势席卷全球出版行业,今年以来,数字出版行业的各个组成部分:内容提供商、设备提供商、技术服务商都在纷纷使出各种招数抢占数字出版市场。电子书的出版在数字出版行业中占据举足轻重的地位,是重要的出版形态。以传统出版社和文学类网站为代表的内容提供商意欲研制自己的电子书阅读设备,力求打通电子书产业链;以电子书阅读器生产商为代表的设备提供商重金购买内容资源,目标也是雄踞整个电子书产业;在电子书产业中,以经营电子书运营平台为主要业务的技术服务商积极与传统出版社、电子书阅读器生产商展开合作,其最终着眼点是电子书产业的全面贯通。通过分析发现,以上各方的发力焦点都是数字版权的争夺。数字技术的先进性使得数字出版物的复制和传播非常方便快捷且成本极为低廉,版权这一使传统出版备受煎熬的课题,在数字出版时代显得尤其重要。通过对国内外电子书发展状况进行分析、比较,参考国外电子书盈利模式的解决方案,探讨在数字版权环境下,我国电子书的最佳盈利模式走向,从而为解决我国电子书出版、数字出版发展的根本问题提供理论上的借鉴和思考。
[Abstract]:In the past ten years, with the application of various advanced technologies in the publishing industry, digital publishing is gradually showing the trend of rapid development, which makes the publishing industry glow with youth and vitality. At present, digital publishing is sweeping the global publishing industry in full swing. Since this year, various components of the digital publishing industry: content providers, equipment providers, Technology service providers are using all kinds of tactics to seize the digital publishing market. The publication of electronic books plays an important role in the digital publishing industry and is an important publishing form. Content providers, represented by traditional publishing houses and literature websites, intend to develop their own e-book reading equipment and strive to open the e-book industry chain. The goal is also to dominate the entire e-book industry, in which technology service providers, whose main business is operating e-book platforms, are actively working with traditional publishers and e-book reader manufacturers. Its ultimate focus is the full penetration of the e-book industry. Through analysis, it is found that the focus of the above parties is the scramble for digital rights. The advancement of digital technology makes the reproduction and dissemination of digital publications very convenient and fast, and the cost is extremely low. Copyright, a subject that makes traditional publishing suffer greatly, is particularly important in the era of digital publishing. By analyzing and comparing the development of domestic and foreign e-books, referring to the solutions of foreign e-book profit models, this paper discusses the trend of the best profit mode of e-books in our country under the environment of digital rights, so as to solve the problem of e-book publishing in China. The fundamental problems in the development of digital publishing provide theoretical reference and reflection.
【学位授予单位】：北京印刷学院
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：G237.6

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